As of 31 January of this year, Google updated their Adwords PPC ads to expanded text ads. This was the biggest change Google has made to text ads in 15 years and these ads work more effectively across mobile and desktop to improve your visibility and click-through rate. These ads are 2x bigger than the previous ads and give you much more ad space to talk about your products, services and benefits to turn more browsers into buyers. Take a look at how the extended ads look on desktop and mobile with these example preview ads I made for Bowler Hat:   Extended Ad...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

Content marketing is so much more than writing blogs. Controversial, I know. Don’t get me wrong, blogging has many advantages and can be a useful content marketing strategy, but there are so many more types of content that you can utilise to help you achieve your goals too. Valuable, relevant, high-quality content can take many forms to inspire action in your customers. Content satisfies the senses, it broadens the mind, makes people listen, think, and take notice of your brand. It’s anything that engages your audience, that helps you tell your brand’s compelling story, that solves customer’s problems in inventive and intuitive...

Having your content appear prominently in search engines when people are looking for the product or services you provide is one of the most powerful marketing strategies available to businesses today. Search (and not social) is still the main driver of website traffic and is often where a potential customer will start their journey towards a prospective purchase. Yet, such placement is not easy. You must first identify ideas that your potential customers search for and that also map to the products or services you provide. Only by ticking these two boxes will your content be relevant to your customer whilst...

When interviewed, marketers expressed that one of their greatest pain points and challenges with content marketing was lack of time. With everything that’s involved in content marketing - the strategy, ideation, creation, promotion and analytics - it is becoming increasingly more difficult to find the time to fit content marketing into our busy schedules. (Along with doing a million more marketing activities like SEO, PPC, social media, emails and answering the forever-ringing phone). With all of these activities to tend to and the constant distractions, productivity drops, you make even less progress with your content marketing strategy and have even less time to...