Your brand is a lot more than just what you sell, it’s what you stand for. Your logo or your products may change, but your brand values will always remain the same. In today’s climate, where everyone is now massively social thanks to new technologies and social media, it’s crucial that your brand is able to communicate with your audience. This isn't just done over social media but through your marketing, and your marketing material should be the embodiment of your brand’s values. Customers aren’t going to buy your product simply because you have put a picture of whatever you are selling...

I read somewhere that a name should be like the point of a knife - it should open up the mind to let the marketing message penetrate. That always stuck with me, and in a world so rich with the undifferentiated competition this seems now more important than ever. Ideally, a name should start the process of understanding for your product with the potential customer. Head and Shoulders is a great name for a shampoo. Muck Off is a great name for a cleaning product for mountain bikes. These names waste no time explaining exactly what the product does. Some companies seem...

We all know that having a clear brand is important. Whether you are a small business or a market giant, perfecting that brand and pushing it out across everything you do is key to controlling how your brand is viewed. This will ensure that your customers recognise who you are, what you are about, and what you have to offer. With the increasing amount of social platforms and the forever changing digital industry, brand consistency is often overlooked. Brand consistency and brand recognition come hand in hand and can allow smaller businesses to gain the edge over their larger competitors. For example, you...