“CTA: Call To Action”   When creating a website or a landing page intended to sell something, businesses and marketers alike often try and cram as many CTAs in as humanly possible, often without any strategy in mind. When using CTAs, you need to get into the mind frame of the user. How often do you click on a popover yourself? If you were on a website and it had a pop-up on every page would it thrill or irritate you? Does it make you want to give that brand your custom? Or does it send you straight to the cross? There...