Ensuring you're converting as many visitors as possible
Think better, not bigger.
Whilst most digital marketing efforts focus on driving traffic to a site or landing page often bigger opportunities lie in improving conversion – it may not be possible to double your traffic but if conversion can be moved from 1% to 2% then we have doubled our sales or leads.
There is no one-size-fits-all approach to conversion rate optimisation and lead generation but the tools are often similar with Google Analytics, A/B Testing, heatmaps, click maps, scroll maps, user session videos and good old fashioned landing page analysis.
Test, test and test again.
Our process involves the creation of a hypothesis, analysis of the current site and split testing of suggested improvements. Tight measurement allows us to determine results and implement changes that make a real change to your bottom line. Simply put – if you are not optimising for conversions you are leaving money on the table.
Conversion Rate Optimisation (CRO) can be tackled on a project or ongoing basis and is generally factored into our integrated digital marketing campaigns.
Free Conversion Consultation
Arrange a free, initial consultation with one of our expert consultants and we'll take you through how to make real changes to your bottom line.
We want you to know we are good but don't just take our word for it.
Kate Manion - Custard Factory
I have worked with Bowler Hat for two years and the results they have achieved have been fantastic. Our organic search visibility is the highest it has ever been and the PPC campaigns have increased attendance at our events and generated high quality office leads. Crucially, they are also a pleasure to work with – a lovely, friendly team who I always look forward to having meetings with.
James Carruthers - Clue Go / Fradley Croft
The level of service I have received has been excellent from 2007 to the present day. Our company relies on our website as a main source of income and without Bowler Hat working hard to improve traffic and conversion rates we would not have survived these unstable economic times of recent. If you are looking for a no nonsense web design and SEO company then I highly recommend Bowler Hat.
Warwick Kay - Adventure Graphics
Adventure Graphics have worked with Bowler Hat for a while now after bad experiences with other SEO Companies. We work with a lot of small businesses and Marcus and the Bowler Hat team always provide a high quality service. It is refreshing to find an SEO consultant that is not trying to overcharge you and that consistently delivers results. Highly Recommended.
Neil Rawlings - Office Landscapes
Bowler Hat have been working on our SEO for the last two years. With the good work that they have done we have seen our search listings improve significantly across the board and we now have high rankings for all of our search terms.
Sandra Hamilton - Lifesure
Always completely thorough with the work required and deliver the required results. Their knowledge level across SEO and digital marketing is excellent and they are not afraid to tell the truth. I would have no hesitation in recommending them.