Datejacking
The new way to stay on top of your social media game!
The new way to stay on top of your social media game!
Newsjacking is content which is highly responsive to major coverage and aligned with your business objectives. Whilst newsjacking is powerful, it requires a dynamic content marketing team and many businesses are simply not agile enough to jump on the hot topic of the day. This chapter introduces the concept of newsjacking and how it has influenced datejacking.
This chapter details why datejacking has all of the benefits of newsjacking plus so much more. Datejacking unleashes the power of newsjacking but in a far more predictable manner by aligning content with events and dates. Preparedness is often the key to success, and with datejacking you have weeks, months, or even years to plan your content marketing campaigns, which means better, bigger content with greater distribution prospects, and improved results.
Datejacking allows you to tap into an explosion of sharing and interaction around a given date and give your content a way to stand out and gain traction. The many benefits of datejacking include increased brand awareness, improved SEO, enhanced social media, more leads and conversions, and better reputation. This chapter covers the many benefits of datejacking and why you need to utilise its potential in your marketing strategy.
Datejacking involves just 3 simple steps – identify a date and theme for your content that aligns with your brand, produce that piece of content that will engage with your audience, and finally, promote the hell out of it. This chapter dives into how you can use datejacking to superpower your content marketing efforts and ride the wave of popularity and enthusiasm around key dates and topics.
Ultimately, datejacking allows you to plan an effective campaign in advance to enhance your content’s impact. Tap into the readily available audience from popular events and piggyback onto their popularity to optimise your brand performance. Datejacking is an easy way to increase your odds of content marketing success. In the final chapter we discuss how to start using your calendar of dates to make datejacking a success for your business.