As a small business, your website is often the most important component of your digital marketing. Your website is the modern day shop window. Therefore, if your website does not look the part and perform, then all other digital marketing efforts will suffer. Suffice to say, who you work with to build and market your website is a key decision that can be the difference between success or failure in the modern, hypercompetitive online landscape. In this article, we take a look at the website design offerings from Yell.com and, in particular, the problems that often make Yell a poor choice for...

If you own a WordPress website, you’ll likely be aware of the concept of themes and plugins. Themes and plugins are some of the core functionalities of WordPress and are required if you don’t want to use the simplistic default appearance. Themes exist to give you more customisation to your website and so that your website looks unique. There are plenty of themes available - some free and some premium - so you may find yourself spending a very long amount of time trying to find the perfect theme. One consideration that is often missed is how fast the theme is. If you’ve...

In 2018, improving the speed of your website has now moved from being an option to a necessity. Google is starting to downgrade slow websites and users expect speedy sites. Two recent studies have shown the impact of a single additional second of loading time: 1 second costs Amazon $1.6 billion in sales and every additional second of loading time causes 10% of users to leave the BBC website. And this impact is just as pronounced in the small business world. By speeding up your website you can improve your SEO and maximise the number of clicks that turn into customers. This...

With WordPress being one of the largest content management systems for web design and development, it is vital to know some of the basic ground knowledge, especially for beginners. This blog will identify some of the key aspects of WordPress, outline how you can benefit from learning the basics, and help you familiarise yourself with the platform.   What Is WordPress? Starting as a simple blogging system, WordPress has evolved into the largest Content Management System used to this day. As WordPress grew, they gained hundreds upon thousands of users all working in different fields and, in time, developed into a CMS that powers...

You have your restaurant set up, the menus nailed, and you are slowly running out of budget. So how do you connect with the thousands of hungry customers out there? Your website is the gateway to your business. Before even walking through your door, your potential customer base will probably have had some form of contact with you online first and so it's crucial that your website is the best. For restaurants, this initial contact is vital. In fact, according to the booking giants, OpenTable, the 2017 figure for the number of people who take to the web to check out a...