In this crazy content-filled world, it can be hard to stand out in the crowd. One of the main challenges we have witnessed with content marketing in 2016 is the sheer volume of content being produced. 211 million pieces of online content is created every minute. That’s 204 million emails, 4 million Google searches, 1400 new blogs, 2.5 million Facebook posts shared and 277, 000 Tweets. That’s an awfully intimidating crowd.   When everyone who’s anyone is content creating, it can be hard to stand out and get noticed, and this number is only set to increase, making it a lot harder for...

Having your content appear prominently in search engines when people are looking for the product or services you provide is one of the most powerful marketing strategies available to businesses today. Search (and not social) is still the main driver of website traffic and is often where a potential customer will start their journey towards a prospective purchase. Yet, such placement is not easy. You must first identify ideas that your potential customers search for and that also map to the products or services you provide. Only by ticking these two boxes will your content be relevant to your customer whilst...

When interviewed, marketers expressed that one of their greatest pain points and challenges with content marketing was lack of time. With everything that’s involved in content marketing - the strategy, ideation, creation, promotion and analytics - it is becoming increasingly more difficult to find the time to fit content marketing into our busy schedules. (Along with doing a million more marketing activities like SEO, PPC, social media, emails and answering the forever-ringing phone). With all of these activities to tend to and the constant distractions, productivity drops, you make even less progress with your content marketing strategy and have even less time to...

In 2016 and beyond digital marketing is hard work. It can be hard for small businesses to make a splash in the hyper-competitive online environment. Budgets are stretched thin across organic search (SEO), PPC, and social media. More small businesses are also starting to look at content marketing, yet many find it difficult to generate a solid return on investment (if anything at all). Content, it seems, is often the area that small businesses have the most trouble with. Create, publish, and...

There are many popular strategies to help improve the reach of your content marketing efforts, such as newsjacking, popular culture posts etc, but one strategy that is often overlooked is resource jacking. This is where you learn from more successful companies by copying the hard lessons they have learned through their expansive resources. One such company that can teach us all lessons about content marketing is Buzzfeed.   Buzzfeed Billions   Buzzfeed is huge. You may not realise just how big, but the stats reported on their about us page gives us an overview: More than 7 billion monthly global content views 200m monthly unique visitors to...