Zest Education Case Study

Recruitment Agency Website Design & Development

The Backstory

Zest is a specialist recruitment agency in the education sector providing teachers and support staff to schools across Staffordshire and the West Midlands.

Bowler Hat built a site for Zest back in 2015 when the company was a small startup. Fast forward several years and Zest has established themselves as a market leader in education recruitment but the website was starting to creak and show its age.

The Challenge

Zest needed a fresh new website for 2022 and beyond. The site needed to be easy to use, have well categorised jobs, a powerful search listing, allow applicants to apply to multiple roles and of course, be fully optimised for SEO, Google Ads & Digital Marketing. This all needed to be done fast and for a reasonable budget.

Strategy & Approach

We saw no reason to reinvent the wheel here so we utilised the user-friendly WordPress Content Management System as the base. 

Clearly communicating the brand values was important so we worked with Zest to clarify the brand messaging and ensure this was clearly communicated across the site. 

For the design and development we created a custom theme along with a series of page templates so the team at Zest could quickly and easily add new content and have it looking the part. 

From a marketing perspective we utilised a leading job listing plugin and configured this so Zest could easily manage and upload jobs themselves. We then exported and imported the hundreds of existing jobs and organised them in a new, search engine optimised category structure. 

Finally we optimised the site to ensure that jobs were being published with the proper schema so they could be picked up by Google Job Search to maximise visibility on search engines.

The Results

The site looks better, has better coverage in search engines, more traffic and improved conversion rates:

https://www.zesteducation.co.uk/

With a great looking site the next step is now for Bowler Hat to design a full digital marketing campaign for Zest to keep pushing forward and grow the agency over 2022 and beyond.

Don’t just take our word for it

It is easy for us to blow our own trumpet but we would rather let you hear directly from our customers.

Working with Bowler Hat, Marcus and Andrew in particular, has been an incredible experience.

Without them being overpowering, I still felt like I could make decisions that worked best for our industry and marketplace with our new site, but with the technical and expert advice of Andrew.

From the very start, the initial conversations felt like I was listened to, then we started with a great platform that allowed me to change the layout, etc by adding comments that were picked up by Andrew. These were actioned in a very efficient time, allowing us to get the website launched in a really impressive timeframe.

Content was easily accessible and editable on live Google Docs, meaning that everything flowed nicely and it wasn’t a major headache in getting things changed.

From start to finish, the whole process has been simple and efficient. Since the website has gone live, the aftercare has been impressive, with updates on the performance of rankings and everything else that a new website needs.

I cannot recommend Bowler Hat enough!

Scott Barker – Zest Education

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