The Situation

– The Task at Hand

SEO & PPC

 

Payara Server is an open-source middleware server which had been developed as a drop-in replacement for Oracle’s GlassFish Server, which is no longer supported by Oracle and has numerous bugs.

 

This platform is used by major enterprises such as NASA, BMW & Papa Johns, and as such, this creates a gap in the market for an effective and competitively priced direct replacement.

The Situation

– The Task at Hand

SEO & PPC

 

Payara Server is an open-source middleware server which had been developed as a drop-in replacement for Oracle’s GlassFish Server, which is no longer supported by Oracle and has numerous bugs.

 

This platform is used by major enterprises such as NASA, BMW & Papa Johns, and as such, this creates a gap in the market for an effective and competitively priced direct replacement.

Challenges

– Key Considerations

    • Established competitors with brand awareness and far bigger budgets

 

    • Complete lack of brand awareness amongst target market

 

    • High cost-per-click for chosen keywords

Drive Awareness

Increase traffic, subscribers & leads.

Educate

Our Solution

– The Outcome

    • We created a PPC brand awareness campaign for several geographical locations using search, display, and remarketing elements

 

    • On and off-page SEO for primary search terms proven in AdWords

 

    • Worked with the Payara content team to create visibility of Payara in all the right places (including GlassFish’s Wikipedia page)

 

    • We implemented tag manager to track conversions across Payara’s multiple subdomains on a combination of WordPress & Hubspot

 

    • Careful analysis of traffic, leads and geographies to improve and iterate the approach

Don’t Just Take Our Word For It!

Don’t Just Take Our Word For It!

Something to Be Proud Of

– The Results

The campaign has just completed the first six-month cycle and all statistical KPIs are improved.

 

    • 100% visibility in key geographies for main keywords

 

    • Multiple keywords ranking in #1, #2 & #3 around the world

 

    • Campaign-specific landing pages have driven up lead generation and reduced cost-per-click

 

    • Brand search for Payara has increased
Primary organic keywords Icon

Primary organic keywords at positions 1, 2, & 3

100% PPC impression icon

100% PPC impression share on main keywords

in key geographies

Bar Graph and Statistics

Increased Lead Generation

Want to Know More about PPC?

Want to Know More about PPC?

Get in Touch!

Get in Touch!