The Situation

– The Task at Hand

Strategy & Social Media Marketing

 

LuvDup is a new dating app created for couples that aims to put the fun and privacy back into communicating with your partner.

The Situation

– The Task at Hand

Strategy & Social Media Marketing

 

LuvDup is a new dating app created for couples that aims to put the fun and privacy back into communicating with your partner.

Challenges

– Key Considerations

    • Awareness: The target audience is not aware of couples apps

 

    • Engagement: Need to engage and educate the audience as to the benefits of the app

 

    • Need both partners to install the app

 

    • Need both partners to use the app

 

Engage

Awareness

Drive Downloads

Our Solution

– The Outcome

Promoting something new is always more complicated as you must first raise awareness with the target audience. In this case, the challenge is doubled, as both partners must buy into the app, install it, and then actively use the app over time.

 

To tackle this, we have devised a digital marketing strategy based on the SOSTAC framework that tackles the need to make a user aware of the app, to get the app installed, and then to encourage usage over an extended time period.

 

    • Worked with client to develop a quiz for both partners for lead generation

 

    • Promotion of quiz via demographically targeted social media campaigns

 

    • Established clear demographics and KPIs to track success

 

    • Creation of advertising campaign across Facebook & Twitter, targeting six distinct demographics to promote the quiz

 

    • Ad campaign to encourage quiz users to install the LuvDup app

 

    • Email campaign to educate and encourage quiz users to install the LuvDup app

 

    • Ad campaign to educate and encourage users to use the LuvDup app

 

    • Email campaign to educate and encourage users to use the LuvDup app

 

 

This strategy covers all the angles from raising awareness via the quiz and adverts, educating users as to what LuvDup is (email and ads), and finally, encouraging continued usage of the app (email and ads). In the fast-paced world of apps, it is not enough to just show adverts.

 

We must raise awareness, convince users to install our app and then to use the app over time. This strategy targets all of these key areas to give the best possible chance of succeeding in this crowded and competitive marketplace.

Don’t Just Take Our Word for it!

Don’t Just Take Our Word for it!

Identifying Demographic Icon

Identified 6 Key Demographics

Content & Creative Icon

Created All Copy and Creative

Launch Icon

Campaign Launching

in Q1 2017

Want to Know More About Social & Strategy?

Want to Know More About Social & Strategy?

Get in Touch!


Get in Touch!