JRM Plastering Case Study

Small Business Website

The Backstory

JRM Plastering Service are a local plastering service based around the Sutton Coldfield area of Birmingham. Bowler Hat was tasked with creating a responsive, modern website which focused on targeting households around Sutton Coldfield.

JRM already ranked pretty well in terms of SEO for plasterer in Sutton Coldfield however with the introduction of Google’s new mobile responsive ranking system he needed a new fully responsive site built. Jason wanted the site to bring in a more specific range of clients and wanted his new site to showcase all of his recent plastering work. Jason’s previous email system was also losing new enquiries and so he wanted us to build a new email service into the back of his site and back it up in order to avoid losing any more enquiries in the future.

  • Educate customers as to why they should use JRM
  • Maintain top rankings in Google
  • Increase inflow of domestic enquiries within the Sutton Coldfield Area

We Delivered

We developed a fully responsive website which showcased Jason’s skills and streamlined the UX by utilising email and phone links on mobile in order to made it easy to contact Jason at the touch of a button wherever you are on the site.

We also encouraged Jason to gather more reviews to gain gold stars next to his google ranking.

The Plan

We developed a fully responsive website which showcased Jason’s skills and streamlined the UX by utilising email and phone links on mobile in order to made it easy to contact Jason at the touch of a button wherever you are on the site. We also encouraged Jason to gather more reviews to gain gold stars next to his google ranking.

 

This led to:

  • A super fast site speed- a key factor for Google when it comes to ranking
  • An increase in conversions
  • An improvement in rankings on Google’s results page

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