HelloDPO Case Study
Redesigning and restructuring website to reflect values and new service offering
The Backstory
HelloDPO operated several separate websites to promote different services. While this segmented approach helped distinguish offerings, it created challenges including an inconsistent brand experience, high management and hosting costs, and difficulty maintaining content across multiple sites.
To solve these issues, HelloDPO needed a single, centralised website that was easy to manage, reduce hosting costs, bring brand consistency, be fully compliant with GDPR standards, and capable of clearly showcasing their services and expertise.
The Challenge
The project required:
- Consolidation – The key part of this project was merging multiple websites into one, with a clear and logical sitemap.
- Redirect planning – Ensuring existing links redirected seamlessly to the new site without harming SEO.
- GDPR compliance – As GDPR consultants, the website itself needed to meet the highest standards.
- Service clarity – Showcasing all services and case experience in a clear, professional way.
The Process
- Sitemap planning – We started by mapping all existing content, removing duplicated content, and designing a centralised site structure for the new website.
- Wireframing – We built the wireframes for the new website, making sure that navigation and structure were defined before design to prioritise usability.
- Design & build – Branding, content, and imagery were added to bring the site to life.
- Redirects – Legacy websites were redirected to the new site, ensuring a smooth transition for users and search engines.
- Post-launch, we continued to support HelloDPO with enhancements, including:
- Mailing list integration to support lead generation and content downloads.
- Ongoing page redesigns as the brand evolves.
Results
Simplified management – One central site reduced complexity and hosting costs.
Consistent branding A unified website strengthened HelloDPO’s professional image.
Improved visibility – Redirects and a cleaner structure preserved SEO value.
Future growth – The site now serves as a scalable platform that grows with the brand.
View the new website here: https://hellodpo.com/
Client Testimonial
“Working with the team at Bowler Hat has been a joy. As our digital marketing partner, they bring expertise to generate traffic and maintain our website to the highest standards. Following a recent website refresh, Andrew has led the project with calm professionalism and enthusiasm. No question is ever unanswered, and his responsive nature demonstrates his dedication to achieving a fantastic outcome.”
Contact Us
Give us a call, drop us an email or fill out the form and one of our digital marketing experts will get right back to you.
- 0121 314 2001
- [email protected]
- 112 Zellig, Custard Factory, Birmingham, B9 4AT
