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Google reviews are important for local SEO as they improve credibility, rank, reputation and brand image. One of the best ways to get more Google reviews is by sending a simple email asking customers to leave a review, as it is a quick and easy method of receiving feedback. It is recommended to send your email to happy customers as they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation. Send your email as soon as possible when your customer is most happy with...

Improving the visibility of your small business in search engines is a key advertising strategy in 2019 and beyond. The majority of people now simply go straight to Google or another search engine when they have a requirement. Organic search allows you to be found without the associated costs of paid search or other advertising platforms. And with these 30 Small Business SEO Tips you can make huge improvements. Yet, SEO can be quite the rabbit hole. There is just so much information out there. Most of it is not relevant and not all of it is accurate. Strategies that go...

Generating your Google review URL is fairly easy. It’s a quick and easy way to point your customers in the right direction of leaving you a review. One of the most common reasons that I have heard for people not leaving a review is because they didn’t know where to find it. There are many ways that you can utilise the URL; you can stick it in an email, get it printed on business cards, or even add it to a page on your website. Either way, you’ll now be on your way to get more reviews on your Google listing.   Generate...

Struggling to get reviews on Google? You’re not the only one. Google reviews are super important, mainly because they are crucial for local SEO and get shown in the search results so much compared to any other reviews on the web.  An article written by Myles Anderson found that 88% of consumers trust online reviews as much as personal recommendations. In other words, reviews online mean as much as word of mouth when it comes to attracting more customers and helping them to choose between your company and your competitor.   If you are searching for a plumber, a car showroom or even...

What Is a Community?   A community is a group of people with a shared interest, value, belief, or goal. This interest, belief, value, or goal, is represented by your brand. Your community is those interested in your brand, products, and services. You add value to them and they add value to you. In his book, Tribes: We Need You to Lead Us, Seth Godin describes a community as a tribe: “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or...

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