Google is now the first port of call for most people looking for a product, service, or information. So, it naturally follows that ranking highly in search for the queries relevant to your business can bring BIG rewards. In many ways, visibility in the organic (free) search results is the holy grail of digital marketing. There is no cost-per-click (CPC) and organic results are often trusted in a way that adverts never could be. The process of working out what qualifies as a high-quality site is performed dynamically, often in a fraction of a second, by the Google Algorithm (1). However, to...

E-A-T is a new acronym in SEO land that stands for Expertise, Authority, and Trust - criteria that Google is using to ensure that the websites it’s ranking highly are factually accurate, helpful, and reliably-sourced. Expertise means that they want you to be an expert in your field. Authority means that you need to make sure Google can understand your credentials. Trust means that you do what you say you will do and can be trusted to deliver the goods. The following is an alphabetic list of things to consider when trying to improve the E-A-T of your website. It’s not necessary to...