Not every business understands the concept of social media. It’s true. Many businesses see that facet of the web as yet another positive SEO signal. Whilst it is beneficial to have social media profiles for your SEO, it is more so to be active and engaging with the social community for your brand's benefit. Think of it like this, step away from your business’s point of view for a minute and think about how you use social media from a personal perspective. You don’t go on social media to be bombarded with irrelevant posts about yet another new product, or offer that’s...

The buying cycle is the process a customer goes through before they buy from you. In order to make an effective content strategy, you must understand the stages of this cycle. People will arrive at your site in different phases of this cycle, meaning different content and different keywords are needed. Essentially, you’ll be using something like the Google Keyword Tool, as well as Analytics, to understand the keywords people are using at the different stages and then integrating correct keywords into the pages that will suit the stage they are at.   The 5 stages are:   Awareness. A customer realises that you could potentially...

It is very easy to make mistakes when creating a Google My Business page, especially when you are creating several for a multi-location business. Strangely, Google has not yet created any guides or easy to follow instructions on how Google My Business should be used for multiple locations. So that's why you are reading this, to correct your mistakes and get your local search visibility booming. Google+ Page For Each Location?   Yes of course, just like you make a page for each office on your site. This will allow you to target the surrounding area of each office that your business has. The...

With Google Map Maker now available again, it’s extremely important to keep an eye on the information listed on your Google+ page. Map Maker allows strangers to request edits to Google+ pages not controlled by them. The changes are reviewed by the Google support team, but this does not mean that you are safe from incorrect changes being made to your page. A very common issue with Google+ is business pages being marked as ‘Permanently Closed’. This gets displayed in a large red banner when someone searched for your business, so it is a top priority to get this removed if...

I come across this issue on many occasions as a Local SEO consultant. The issue being competitors making fake Google+ pages so that they can rank more than once in the local pack. The benefit being pushing other businesses further down the list. It can be very frustrating, especially as you would think Google is smart enough to detect fake pages. The Google My Business Support team do not make it any easier either, but it’s still worth a shot to get these fake pages removed. There are two options for reporting a fake page, one is very simple and the...