Data is everywhere. Your data. My data. Your customers’ data. GDPR is here to standardise how data is stored and processed. And securing that data is your responsibility. If your site is compromised, what GDPR refers to as a "breach" then you can be fined. And with studies showing that around 70% of WordPress sites have vulnerabilities, it's time to get serious about the data you hold and your website security. In this article, we look at the ten key factors in WordPress security. Any questions drop a comment below or get in touch for a Free WordPress Security Audit.   A GDPR...

In a nutshell - fast, reliable web hosting is very critically important for SEO. Slow hosting can hold you back and negatively impact your SEO in more ways than one. Fast, reliable hosting can help you get an advantage over the competition - at a far better cost and return than by simply bumping up your SEO budget in other areas.   Hosting Is Your Website's Home On The Web A whole lot of money is spent on website design and development. And even more is spent on SEO, PPC, and digital marketing to drive customers to your website. Yet, in our experience, hosting is...

If you are looking at moving into or improving your eCommerce capability you will likely have come across the Shopify platform. In this post, I am going to give you an overview of what Shopify is and the feature set so you can make a decision if Shopify is the right eCommerce platform for your business. If you have any questions, drop me a line or leave a comment below the article - at Bowler Hat, we are always happy to help!   So, What is Shopify? Shopify is a cloud-based eCommerce platform that simplifies setting up and operating an online store. Standard features...

As a small business, your website is often the most important component of your digital marketing. Your website is the modern day shop window. Therefore, if your website does not look the part and perform, then all other digital marketing efforts will suffer. Suffice to say, who you work with to build and market your website is a key decision that can be the difference between success or failure in the modern, hypercompetitive online landscape. In this article, we take a look at the website design offerings from Yell.com and, in particular, the problems that often make Yell a poor choice for...

Unless you live in a cave somewhere, without wifi, then you can't have avoided the news about the change to the Facebook news feed ricocheting around the marketing world. The main drive here seems to be that pages will see less visibility in the news feed whilst interactions with family and friends will be prioritised. And if the results from a trial run are to be trusted where page posts were moved to a secondary feed, the reported impact was between 60% to 80% - a pretty big deal if you rely on organic social traffic.   But How Will This Affect Advertisers? The...