Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems. This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few. This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that. What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of...

Email marketing remains one of the most effective ways of engaging and reaching prospects, retaining customers, and encouraging them to take action. This post offers some tips on how to improve results from your email marketing campaigns and optimise performance.   1. Build A List   Prior to any email marketing campaign, you need to build an audience to send your email to by building an email list. Start by asking yourself why your audience would sign up for your emails,  then use this to build a list. This can be done any number of ways, from using a lead generation form on your site,...

So you’ve written a piece of fully optimised high-quality, valuable, relevant content that stands out and you’re ready to release it into the world for your content to be read and loved by your audience. Don’t make the content marketing mistake of leaving your amazing content on your site waiting for it to be read and the views to come pouring in. Unfortunately, it’s not a case of building it and they will come, you have to work hard to promote your content and get it in front of those who need to read it, otherwise, your hard work producing the...

Facebook has 2 billion users - that’s a big audience of prospects and leads waiting to discover your brand. Using the platform to advertise your business and its products and services can be a great way to hit your business goals. If you’re thinking about utilising this platform and believe this is the best place to tap into your customer base and online community, get familiar with what this involves and how to get the best ROI from your ad spend before you dive in, as this can get complex with the many options available. To help you get started with advertising...

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...