Alpha Development Case Study
Restructuring a Global Website for Alpha Development
The Backstory
Alpha Development approached us to restructure their website. While visually appealing, the site’s content and pages were outdated and no longer aligned with their current services. The website needed a full refresh to better reflect the business and support its global audience.
The Challenge
The project focused on solving four key issues:
- Outdated content – Services and messaging did not reflect Alpha’s current offering.
- Ease of management – The new site needed to be simple to update and make changes to without relying on developers.
- Global appeal – The website had to resonate with audiences across multiple countries, including the US and Saudi Arabia.
- CRM integration – Leads generated through the site needed to connect seamlessly with their CRM system.
The Process
We began with wireframes to define the structure and navigation of the new site. During this stage, the sitemap was refined to add new pages that better represented Alpha’s services and audience needs.
Once the wireframes and structure were agreed:
- Content creation – We collaborated with Alpha to refresh and create new content, inserting it into the wireframes for context.
- Branding & imagery – Design and visuals were applied in line with brand guidelines.
- Blog migration – We imported existing blog posts to the new site, with client access provided pre-launch for final edits.
- Testing & review – Alpha was given full access to the development site to review and tweak content before going live.
Results
Improved user experience: Visitors can now find the information they need quickly and easily.
Higher engagement: The redesigned site has seen an increase in visits since launch.
Flexible management: Alpha’s team can now update content independently, without developer support.
Global customisation: Additional features, such as region-specific logo displays, ensure the site feels tailored to international audiences.
CRM-ready: Website leads now integrate seamlessly into Alpha’s CRM system.
View the new website here: https://alphadevelopment.com/
Client Testimonial
“We engaged Bowler Hat to build a new website for our corporate training company. After comparing their offering to the competition, our team’s decision was unanimous – Bowler Hat were the most responsive, with the best ideas, and offered excellent value.
Despite these high expectations, throughout the design project, the team at Bowler Hat exceeded even these levels of customer service: excellent teamwork with our people, flexing with our timetable around other projects, and guiding our design towards something we can be truly proud of.
We are so pleased with the finished website. The structure is easy to navigate, the content looks good, and in the first few days since launch we are tracking more visitors to the most useful content on our site.
Thank you to Andrew, our Lead Developer, and to the whole team at Bowler Hat.”
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