Paid search has always been the more flexible way to advertise your business on search engines. Organic and local search are important but only paid offers such granular options for how and where your adverts will appear. Google’s main business is ultimately it’s advertising business and the search engine and various related platforms (youtube.com, Google maps etc) are where the search giant sets up stall.
Therefore, it follows that with the shift towards localisation of organic search results in the last few years and Google finally having a solid platform for local businesses in Google My Business that Google is building itself quite the marketplace for a local ad product.
Screaming Frog. The tool that can tell you whether your site has 100 pages or 1,000,000 pages, as well as being the tool that tells you how your site looks and how well it can be navigated and any links going into the site. In my experience, it’s also the tool which turns my computer into a vegetable for an hour as I sit there, moving my mouse in vain, hoping that the cursor might jump from one part of the screen to another, because asking it to actually move normally across the page is too much.
I can feel your pain. I have dealt with many clients who call up in a panic because a competitor has left a bad review on their Google+ page. Unfortunately there is no way to stop someone from leaving a bad review, but does this mean you should grit your teeth and get on with it?
Every business will get one. The unfortunate truth is that many of your customers will not leave a good review out of their own accord, not unless you have completely blown their socks off. However if they receive a bad customer service, you will most likely find a negative review on your Google+ within a couple of hours.
The purpose of this guide is to detail how to track multiple sub domains in Google Analytics with the universal tracking code. This is easy enough with universal tracking but it does need a small bit of tinkering so you can clearly see what content belongs to which sub domain. I will also attempt to give you some basic advice on how to avoid common problems and how to set up goals under this new multi sub domain view.
By this point most search engine users – be they SEO’s or just general folks are aware of the local results that get inserted where the search query is deemed to have a local intent. The more astute may have also noticed the influence of location on many other sets of results and in 2015 and beyond location is just one of many factors used in an ever more dynamic set of search engine results.
The following search for ‘plumber’ is a good example:
Of all the SEO questions we get asked one that is becoming increasingly common is just how important a role video plays in SEO. Is video an essential component of your online marketing? How can you use video in your campaigns? Will your rankings tank if you don’t start using video? [Insert your other semi ridiculous video SEO questions here.]
This post will take a look at these questions and provide some general guidelines for when video is and isn’t a good idea.
This is a chicken and egg kind of question – should you consider SEO before or after your build a new site or redesign an old one? The rest of this post takes a quick look at the arguments for both and provides some general guidance if you are about to embark upon a website design (or redesign) project.
Last Friday was officially ‘Christmas Jumper day’ and here at Bowler Hat we all donned our silliest Christmas woolly’s in the name of fun to raise a bit of money for Save The Children.
So, you have branched out on your own and started a new business, maybe even had a website built, only problem is, you now need to start marketing the business and getting customers. You don’t have to search for long to come across the sometimes murky subject of SEO or Search Engine Optimisation. SEO is the process of optimising your website and online presence to get your business, brand, website etc in front of potential customers. Unfortunately, the Internet is a big old place and there is a hell of a lot of information out there and not all of it is good so where do you start?
Well, fear not true believers, we know you are busy so we have compiled five simple tips that will help new, local businesses generate more visibility in the major search engines. Each of these tips should only take you an hour so by just committing an hour per day for a working week you can make a big difference.
And remember – the 90/10 rule often applies in marketing and search engine optimisation is no different – by doing 10% of the work you can often reap 90% of the benefits. So, without any more ado, lets get started and take your website up, up and away.