If there is one fundamental mistake that people make with SEO, and this is extends from lone rangers to business owners right through to SEO agencies it is always concentrating on volume. More (crappy) links, more (crappy) citations, more (crappy) content. More, more, more is better, better, better – right?
Well, you know, bigger is not always better (or so I tell my wife) and quantity is not going to win out over quality in more competitive spaces. I have seen estimates that total citations accounts for around 25% of the local rank so whilst they are certainly important, getting them right and concentrating on that quality is also an equally important and often overlooked factor where you can get a leg up on the competition.