As a gigging SEO I see a lot of sites and get the chance to dig into their background, history and see just exactly what they have been doing for their ‘SEO’. And, in many cases, I hear from a lot of folks who have lost most of their traffic due to one of the recent Google Penalties.
So, when it comes to tactics people have employed (or purchased) to help rank their sites, well, little surprises me any longer and this week, we saw another big brand in Interlflora punished for taking their spammy SEO practices one step to far.
In my experience, a fairly common approach (excuse?) is seeing what your competitor has been doing and copying their spammy tactics in an effort to outrank or compete with them. This approach is crappy at best, and if you copy site A, then someone soon copies you, and so on and you just end up dropping more spam to win the spam war. Ultimately, this has led to a web that is littered with content, links and entire sites that exist solely for SEO purposes – not cool.