SEO Consulting Company | Birmingham, UK - Bowler Hat
BowlerHat is a Local SEO consulting & SEO
Audit
company that helps you win online
SEO, PPC and Internet Marketing Company in Birmingham, UK

Expert PPC and SEO Consulting Company in Birmingham, UK

Marcus Miller is a professional Internet Marketing & SEO Consultant with 15 years of experience providing SEO Audits, SEO Consulting and Local SEO for businesses of all shapes & sizes.

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Experienced SEO Consulting Services for businesses of all shapes and sizes.

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Get your business in front of local customers with Local SEO.

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SEO Audit services for resolving problems and increasing visibility in search.

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Is Local Search Moving to a Paid Model?

Google maps logoPaid search has always been the more flexible way to advertise your business on search engines. Organic and local search are important but only paid offers such granular options for how and where your adverts will appear. Google’s main business is ultimately it’s advertising business and the search engine and various related platforms (youtube.com, Google maps etc) are where the search giant sets up stall.

Therefore, it follows that with the shift towards localisation of organic search results in the last few years and Google finally having a solid platform for local businesses in Google My Business that Google is building itself quite the marketplace for a local ad product. 

How to use Screaming Frog without Veggie-fying your Computer

Screaming Frog. The tool that can tell you whether your site has 100 pages or 1,000,000 pages, as well as being the tool that tells you how your site looks and how well it can be navigated and any links going into the site. In my experience, it’s also the tool which turns my computer into a vegetable for an hour as I sit there, moving my mouse in vain, hoping that the cursor might jump from one part of the screen to another, because asking it to actually move normally across the page is too much.

How to Track Multiple Sub Domains in Google Analytics

The purpose of this guide is to detail how to track multiple sub domains in Google Analytics with the universal tracking code. This is easy enough with universal tracking but it does need a small bit of tinkering so you can clearly see what content belongs to which sub domain. I will also attempt to give you some basic advice on how to avoid common problems and how to set up goals under this new multi sub domain view.

Local SEO & The Attack of the Mega Pack

By this point most search engine users – be they SEO’s or just general folks are aware of the local results that get inserted where the search query is deemed to have a local intent. The more astute may have also noticed the influence of location on many other sets of results and in 2015 and beyond location is just one of many factors used in an ever more dynamic set of search engine results.

The following search for ‘plumber’ is a good example:

Search results in Google for a search for 'plumber'

How Important is Video for SEO?

Of all the SEO questions we get asked one that is becoming increasingly common is just how important a role video plays in SEO. Is video an essential component of your online marketing? How can you use video in your campaigns? Will your rankings tank if you don’t start using video? [Insert your other semi ridiculous video SEO questions here.]

This post will take a look at these questions and provide some general guidelines for when video is and isn’t a good idea.

SEO Before or After You Design a Website?

This is a chicken and egg kind of question – should you consider SEO before or after your build a new site or redesign an old one? The rest of this post takes a quick look at the arguments for both and provides some general guidance if you are about to embark upon a website design (or redesign) project. 

A woolly good day!

TEAMBOWLER

TEAMBOWLER

 

 

 

 

 

 

 

 

 

 

 

 

 

Last Friday was officially ‘Christmas Jumper day’ and here at Bowler Hat we all donned our silliest Christmas woolly’s in the name of fun to raise a bit of money for Save The Children.

Local SEO for New Businesses in 5 Hours

So, you have branched out on your own and started a new business, maybe even had a website built, only problem is, you now need to start marketing the business and getting customers. You don’t have to search for long to come across the sometimes murky subject of SEO or Search Engine Optimisation. SEO is the process of optimising your website and online presence to get your business, brand, website etc in front of potential customers. Unfortunately, the Internet is a big old place and there is a hell of a lot of information out there and not all of it is good so where do you start?

Well, fear not true believers, we know you are busy so we have compiled five simple tips that will help new, local businesses generate more visibility in the major search engines. Each of these tips should only take you an hour so by just committing an hour per day for a working week you can make a big difference.

And remember – the 90/10 rule often applies in marketing and search engine optimisation is no different – by doing 10% of the work you can often reap 90% of the benefits. So, without any more ado, lets get started and take your website up, up and away.

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Big advice can come in small packages - SEO Consulting rates start at £100 per hour.

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Professional SEO Audits

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