Design is important but a website has many jobs to do so the design must be functional. We must consider who your customers are, how they found your site, what page they land on and their goals and that's just for starters.
We look at the job from your clients perspective. What do they need to do? How can we be cool and creative yet address the real, functional needs of your visitors? Ultimately we want a website design with beauty and brains.
Modern websites all allow for some degree of publishing - be that news, products, blog posts, downloads or whatever your requirement may be. We work with a range of publishing systems from WordPress & Joomla to Shopify & Magento.
We will work with you to determine the best content management system (CMS) for your unique requirements and we will ensure the tool chosen is the right fit for the job. This is all supplemented by our expert CMS, SEO and marketing knowledge.
The web has gone mobile and chances are over 50% of visits to your site are from a mobile phone. The old adage of mobile friendly is no longer relevant and mobile first is more suitable.
Your site should adapt and respond to provide a perfect experience on phones, tablets, desktops and everything inbetween.
What good is a site without visitors? Your website is a 24/7 salesperson on a relentless crusade to generate more sales and enquries. Or at least it should be. But SEO and digital marketing is not something you can just bolt on when the site launches.
We strive to understand your audience and business goals. We then take this information and use our experience of the digital marketing landscape to help build a marketing vehicle with your website at the centre.
How do consumers really use websites? Do they read what you have to say? Do they care? Or do they just skim? Do people behave differently on mobile? Why are people not getting in touch?
Web & mobile usability. Intuitive navigation. All sounds a bit complicated but really, at the heart of user experience is good old fashioned common sense. We get inside the head of your users and then measure behaviour to derive insight and constant improvement.