Without search engine optimisation (SEO), you aren’t going to be found on search engines and rank for the terms that will bring new visitors to your website. For example, if your business is called Bill’s Brilliant Bikes and you’re located in London, no-one on the internet is going to use the search term “Bill’s Brilliant Bikes” if they’re looking for bikes in London; they would use search terms such as “Bike Suppliers in London”. So to help you out a little with getting to grips with SEO, we have compiled this blog to help all of the Bills out there that just...

Although I would recommend WordPress for creating a small business website, WordPress isn’t right for everyone. This post outlines what every small business should consider when deciding whether to build their website in WordPress.   Pros   1. WordPress is perfect for a small business wanting to get their name out there with little maintenance If the objective of your business is to make people aware that the business has a presence on the internet, WordPress is the CMS you should use. It is easy to get your WordPress website up and running. By installing a plugin such as Yoast and configuring page titles and...

When deciding what to put in your website’s footer, it is tempting to put absolutely everything that a user might want. Usually, a footer tends to be quite short on the page, so if you add in everything someone might be looking for, it may look cluttered and unhelpful. Here are my recommended elements that you should add, so that when someone views your footer, they can see exactly what they need and don’t feel overwhelmed.   1. Contact Information   Instead of having your contact information on specific pages, adding your contact information into your footer allows the user to find ways of contacting...

If you’re a small business in 2017 and you haven’t got a website yet, you’re missing out - and don't even get me start on your small business SEO! More and more people are turning to the internet to plan their next purchase, and if you aren’t there when people are looking for your service, you are losing potential business. However, there are plenty of Content Management Systems available, so you do not have to invest hundreds of thousands to get a website that successfully notifies people of your presence on the internet. Actually planning what you want on your website isn’t as...

When you’re running a WordPress website, you need to make sure it is technically optimised so that nothing slips through the cracks. This could simply be ensuring that enquiries don’t get lost, or something a lot more serious like preventing your website from getting hacked. Either way, there are plugins for pretty much every eventuality, and I’ll show you which ones you’ll need.   1. Security Plugin   The first thing you should install is a security plugin, no matter what size your website is. The worst thing that could happen to a website is for it to be hacked, as this prevents your content from...