Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

With social media becoming an ever more integral element to your digital marketing strategy, your Twitter profile may be the first point of contact a prospect has with your brand, so you need to create a great first impression. Your Twitter profile will help you to build trust with your customers and is a space where you can showcase your brand, get involved in the community surrounding it, and convert visitors into loyal customers. In order to create a great first impression and start engaging with prospects, you firstly need to make sure your Twitter profile is fully optimised. This post will...

Are you on social media? Are you on social media because you’ve heard that you should be on social media? Because everyone else is on it? To tick a box? Have you joined but are now not really sure where else to go with it? Social media may not be the right option for you, and you may be spending valuable time and money on a social media campaign without really knowing why. There are so many new platforms now it can be difficult to know where to start; Instagram, Pinterest, Facebook, Twitter, Linkedin, Google+, Youtube, Snapchat, Vine, Periscope, the list goes...

We all know that having a clear brand is important. Whether you are a small business or a market giant, perfecting that brand and pushing it out across everything you do is key to controlling how your brand is viewed. This will ensure that your customers recognise who you are, what you are about, and what you have to offer. With the increasing amount of social platforms and the forever changing digital industry, brand consistency is often overlooked. Brand consistency and brand recognition come hand in hand and can allow smaller businesses to gain the edge over their larger competitors. For example, you...

You’ve heard it a thousand times - ‘content is king’. Content sits smugly on its golden throne and rules over the marketing kingdom. Content is at the centre of marketing strategies and comes into play in all aspects of inbound marketing, including SEO, social, websites, and branding. Content is everywhere and we consume it all the time. Seth Godin says that content marketing is the only marketing that’s left, and 94% of small businesses do content marketing. So it must be worth trying. However, you’ve tried content marketing and done all that you’ve been told, but for some reason, you’re not getting results,...