Sign Up To Our Newsletter – Why, Why, Why?
Every single day I must visit several sites with a "sign up to our newsletter" section on the page somewhere. In many cases, this will be a pop-up. Something that gets in my face and screams "SIGN UP TO OUR NEWSLETTER!!!". But I have to ask - why? Why Would Anyone Sign Up To Your Newsletter? Do you think that people don't get enough email? That they need 'news' about your business area? That your news is so delicious and irresistible that they want more, more, more? The fact is, news about your business is likely to be pretty boring to most folks...