Every single day I must visit several sites with a "sign up to our newsletter" section on the page somewhere. In many cases, this will be a pop-up. Something that gets in my face and screams "SIGN UP TO OUR NEWSLETTER!!!". But I have to ask - why?   Why Would Anyone Sign Up To Your Newsletter?   Do you think that people don't get enough email? That they need 'news' about your business area? That your news is so delicious and irresistible that they want more, more, more? The fact is, news about your business is likely to be pretty boring to most folks...

Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....

You’ve heard it a thousand times - ‘content is king’. Content sits smugly on its golden throne and rules over the marketing kingdom. Content is at the centre of marketing strategies and comes into play in all aspects of inbound marketing, including SEO, social, websites, and branding. Content is everywhere and we consume it all the time. Seth Godin says that content marketing is the only marketing that’s left, and 94% of small businesses do content marketing. So it must be worth trying. However, you’ve tried content marketing and done all that you’ve been told, but for some reason, you’re not getting results,...

How giving your user a good experience can increase your income. When coming up with a digital marketing strategy, small details are often overlooked but can more often than not play a big part in the overall success of your campaign. A PPC campaign can be generating thousands of clicks a day, but if a user clicks through to your website or landing page and it’s outdated or hard to use, then the majority of them will opt out. Throwing money at PPC or SEO will help improve traffic to your site, but nailing your user’s experience (UX) will help increase the number...