Last week I published an article on Search Engine Land about link building in a post penguin 4.0 world with real-time filtering of spam links. In the article, I talk about the importance of quality in all link building endeavours and how important it is to really build something of quality and ensure the link to your site enriches the linking page. All common sense stuff, with its roots firmly set in doing good marketing that helps people achieve their goals - fair enough right? I would certainly recommend that you read the article as it provides more context.   Link Building Tactics   However, it appears...

The key to a successful SEO strategy is understanding how people, and in particular, prospective customers, search the web. In this article, we are going to have a look at the three key ways in which people search, so you can effectively understand the searcher's intent behind different types of keywords and more effectively target prospects with relevant content on your website.   1. Navigational Queries This is a search query with an intent to visit a specific site or page - that is, the searcher is actively looking for something that they know to exist.     Examples of navigational searches could be: Facebook Google (yes,...

You may have seen a crazy amount of fluctuations in the rankings recently, with two very different updates floating around. The first update being the ‘Possum’ update which mainly focused on the local search rankings, and the other update being the famous and long-awaited Penguin 4.0 which focuses on links.   < - http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900 Joy Hawkins has kindly shared her findings around the Possum update, stating she believes the update was to diversify the local results and also prevent spam from ranking as well as it did. So let’s dig a little deeper into the specifics:   City Limits   A very unfortunate issue that we have...

Having your content appear prominently in search engines when people are looking for the product or services you provide is one of the most powerful marketing strategies available to businesses today. Search (and not social) is still the main driver of website traffic and is often where a potential customer will start their journey towards a prospective purchase. Yet, such placement is not easy. You must first identify ideas that your potential customers search for and that also map to the products or services you provide. Only by ticking these two boxes will your content be relevant to your customer whilst...

Yell.com provide a range of digital advertising and marketing services for small to medium-sized businesses - but are they any good? Services on offer include website design, AdWords PPC management and promoted listings in the Yell.com directory. In our exposure with many small businesses that have used Yell, there is a huge bias towards selling exposure on the Yell.com directory platform. And in most cases, this is not the approach that offers the best possible return for your business. In this post we take a look at an example business who dropped Yell, reduced their costs and generated far more leads and...