Last week I published an article on Search Engine Land about link building in a post penguin 4.0 world with real-time filtering of spam links. In the article, I talk about the importance of quality in all link building endeavours and how important it is to really build something of quality and ensure the link to your site enriches the linking page. All common sense stuff, with its roots firmly set in doing good marketing that helps people achieve their goals - fair enough right? I would certainly recommend that you read the article as it provides more context.   Link Building Tactics   However, it appears...

After well over fifteen years in this search engine optimisation business, I can quite honestly say that this industry is crazy. Despite Google’s best efforts, street level SEO is still such a backwater industry, that I often find myself ashamed to call myself an SEO. It’s little wonder that SEOMoz dropped the SEO and now just go by Moz.com. In the eyes of many, we are effectively the used car salesman of marketing. And that sucks. Why is this the case? Search engines are one of the most amazing and wonderful additions to our modern world. We only have to go...