“CTA: Call To Action”   When creating a website or a landing page intended to sell something, businesses and marketers alike often try and cram as many CTAs in as humanly possible, often without any strategy in mind. When using CTAs, you need to get into the mind frame of the user. How often do you click on a popover yourself? If you were on a website and it had a pop-up on every page would it thrill or irritate you? Does it make you want to give that brand your custom? Or does it send you straight to the cross? There...

Banner ads have pretty much been around since the start of the internet and still remain an effective way to get your business in front of potential customers. With such a small space to showcase your business, what is it that will make someone want to click through to your site? Below I have listed a few things you should consider when creating your own ads.   Size/Format   Banner ads come in all shapes and sizes, varying depending on country and device. However, unless you have a very niche campaign target audience you are more than likely only going to need to stick...

Yell.com provide a range of digital advertising and marketing services for small to medium-sized businesses - but are they any good? Services on offer include website design, AdWords PPC management and promoted listings in the Yell.com directory. In our exposure with many small businesses that have used Yell, there is a huge bias towards selling exposure on the Yell.com directory platform. And in most cases, this is not the approach that offers the best possible return for your business. In this post we take a look at an example business who dropped Yell, reduced their costs and generated far more leads and...

In the agile project management, there is frequent mention of the 80/20 rule. This is the concept where 20% of the effort produces 80% of the value. This is not new thinking, and whilst I prefer the 80/20 moniker, the rule is also commonly known as the Pareto principle, the law of the vital few, and the principle of factor sparsity. Fancy names aside, there is some really obvious common sense here - which is often the hardest to spot when you are right in the eye of the storm. Whether that storm is science, a business, software development, or some other...

We all know that having a clear brand is important. Whether you are a small business or a market giant, perfecting that brand and pushing it out across everything you do is key to controlling how your brand is viewed. This will ensure that your customers recognise who you are, what you are about, and what you have to offer. With the increasing amount of social platforms and the forever changing digital industry, brand consistency is often overlooked. Brand consistency and brand recognition come hand in hand and can allow smaller businesses to gain the edge over their larger competitors. For example, you...