In 2016 and beyond digital marketing is hard work. It can be hard for small businesses to make a splash in the hyper-competitive online environment. Budgets are stretched thin across organic search (SEO), PPC, and social media. More small businesses are also starting to look at content marketing, yet many find it difficult to generate a solid return on investment (if anything at all). Content, it seems, is often the area that small businesses have the most trouble with. Create, publish, and...

There are many popular strategies to help improve the reach of your content marketing efforts, such as newsjacking, popular culture posts etc, but one strategy that is often overlooked is resource jacking. This is where you learn from more successful companies by copying the hard lessons they have learned through their expansive resources. One such company that can teach us all lessons about content marketing is Buzzfeed.   Buzzfeed Billions   Buzzfeed is huge. You may not realise just how big, but the stats reported on their about us page gives us an overview: More than 7 billion monthly global content views 200m monthly unique visitors to...

There is a concept in lean manufacturing known as the Minimum Viable Product or MVP. The general idea here is that 80% of the value is in 20% of the work and that by building the leanest possible version of your idea you can test if there is value and this is something that people want. The idea has been used to great success by businesses like Zappos that tested the idea of folks buying shoes online by taking photos of shoes in a local store, posting them online, and then buying and selling them at the same price. Fast forward and Zappos...