Link & Authority Building

Google revolutionised search engines with the creation of the PageRank (PR) algorithm in 1996. PageRank is named after Larry Page, one of the founders of Google, and is used to determine the relative importance of website pages.

The basic concept is similar to that of academic citation – a well cited (linked) document is likely to be highly relevant. Where those citations also come from well-respected and authoritative sources then those links are likely to be of more value. A link is a vote of trust – when from an equally credible source.

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Link & Authority Building

Google revolutionised search engines with the creation of the PageRank (PR) algorithm in 1996. PageRank is named after Larry Page, one of the founders of Google, and is used to determine the relative importance of website pages.

The basic concept is similar to that of academic citation – a well cited (linked) document is likely to be highly relevant. Where those citations also come from well-respected and authoritative sources then those links are likely to be of more value. A link is a vote of trust – when from an equally credible source.

First Name*

Company Website*

Telephone Number

Contact Email Address*

Your Target Keywords

Examples of Competitors

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What Is Link & Authority Building?

Whilst ranking algorithms have become far more complex and nuanced in the last 20 years, the content on your site and links that point to your site are still the key factors in generating strong visibility in search engine results.

 

At Bowler Hat, we help businesses craft linkable content and build authority. No dirty tricks, and only links you would be proud to show your mother.  Our services include:

 

  • Link Building Strategy
  • Content Development as Linkable Assets
  • Outreach to Aid in Natural Linking
  • Digital PR and Guest Posting

 

Your link building philosophy should always be to connect that which should be connected. Build something great. Tell the right people about it. This approach can work on a micro or macro level for businesses of all shapes and sizes. The fact is that most link building is still of such a low quality you simply don’t have to do too much to outperform the competition.

 

Picking the right partner here is critical to your SEO success – Bowler Hat can help.

Check Out Our Case Studies

Why Work With BowlerHat?

Industry-Leading SEO

With over 15 years experience as an SEO, our MD leads our search marketing department. We don’t follow, we lead, and demonstrate this through our contributions to Search Engine Land, Moz, and many other publications.

Big Results & Reasonable Prices

We constantly improve and iterate our approach to deliver more value. We are not the cheapest but nobody offers the same quality at a comparable price.

Full Service SEO

From digital PR to content marketing and influencer outreach, we use proven strategies to build your authority to generate long-lasting results.

Link & Authority Building

From digital PR to content marketing and influencer outreach, we use proven strategies to build your authority to generate long-lasting results.

Advanced Reporting

No more gobbledygook – we align business objectives with SEO KPIs so the results are clear and ROI understandable.

Strategic Thinking

We connect marketing strategy with SEO to ensure you not only get found but that browsers become buyers.

Agile Approach

Our agile project management eliminates waste and enables continuous improvement to encourage growth.

No Account Managers

We don’t hide behind account managers. Talk directly with the experienced consultant doing your work.

No Dirty Tricks

We work with rather than against the search engines. No dirty tricks. Only hard work and long-term results.

No Long-Term Contracts

30-day rolling terms. We don’t hide behind long-term contracts. We work hard to earn your business.

As Featured On:

“Marcus and Bowler Hat dispense wisdom like machine gun fire and we have found them to be very wise and very professional. They have supported our organisation for a number of years, but most recently when we were experiencing traffic problems with our new website. Calm heads and wise counsel have gone a long way to solving our problems. Thank you, guys! Highly recommended and great value for money.”

Gary McMahon

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