One of the first questions we get asked by potential new clients is how long does SEO take? If you Google around you will see the general answer given here is between 4 to 6 months. But this is a bad answer. It is a generalised answer for starters and does not take your current situation or objectives into consideration. In this post, I am going to try and give you an overview of how to determine how long SEO would take for you. This will consider three key variables: current situation, objectives, and budget. Of course, you can always tackle...

I spend a fair bit of time writing about SEO. On our own blog, on my Search Engine Land Column, and just generally around the web. One acronym I have never been too keen on is SERP. This brief post explains that acronym and any other related SEO SERP jargon.   SERP - A Definition   SERP stands for Search Engine Result Page. So the SERPs are the search engine result pages. These are pages of results for any given search query. These SERPs will also consider other variables such as personalisation, device, and user location. A SERP will typically include organic results, features, and...

Your Google My Business listing plays an integral part in your local SEO search results to allow you to be found by those in your area. Local results appear in organic results pages and on Google maps when you search for businesses near your location in an effort to show you nearby businesses. You can improve your ranking in local results through optimising your Google My Business profile. Local results are determined by relevancy, distance and prominence. Google pays attention to how well your business matches the searcher’s query, how far your business is from the searcher’s location, and how authoritative your...

Understanding search engine results pages (SERPs) and where you rank in Google for targeted keywords is crucial to ensure your SEO tactics are delivering the required results. Even if you rank well, understanding any changes or trends allows you to keep an eye on competitors that are chasing down your Google ranking. In this article, you can find out how to check where your website is ranking for targeted keywords. We will also look at the layout of search engine result pages and the various factors that can influence the position in which your site is returned. I will then outline...

In 2017 and beyond there is no good reason to submit your website to the major search engines. You can and should register your site with Google Search Console and Bing Webmaster Tools to get diagnostic information from these search engines yet there is no specific need to do this. If your website is live on the Internet and you are doing the usual digital marketing basics like having social media profiles and creating listings in relevant business directories like Yell.com, then the best SEO tip we can recommend is submitting your website to search engines, so that your site will...