Chapter 6: How to Structure Your PPC Campaign for Maximum ROI
Everything You Need to Consider When Embarking on a PPC Campaign
Chapter 6: How to Structure Your PPC Campaign for Maximum ROI
Everything You Need to Consider When Embarking on a PPC Campaign
Structure
You must now consider how to best structure your campaign within Google AdWords. These basic building blocks are campaigns and ad groups contained within those campaigns. How you structure this will depend upon your business and marketing.
Factors to consider in structuring your campaign include:
- Geography
- Keywords
- Products & Services
- Brands
- Website Structure
- Networks (Search & Display)
- Budget
If you were a locksmith operating in London, Birmingham, and Manchester, you may have three campaigns that targeted each location. Within these campaigns, you would have ad groups targeting different keywords.
If you were an e-commerce store selling green, red, and blue widgets nationwide, you will likely have a single campaign with an ad group for the green, red, and blue widget varieties.
The main takeaway here is that there is no single way to structure a campaign. Just be mindful of what matters when it comes to advertising and measuring the results of your campaign.
Free 30-Minute Consultation
If you have any questions or would like some advice, please drop us an email via the link below. We offer a free 30-minute consultation in which we analyse your requirements and provide you with a strategy to get started.
Jump to
