Chapter 8: How to Measure Your Campaign to Enhance Your PPC Strategy

 

Everything You Need to Consider When Embarking on a PPC Campaign

Chapter 8: How to Measure Your Campaign to Enhance Your PPC Strategy

 

Everything You Need to Consider When Embarking on a PPC Campaign

Measure

 

It’s critically important to ensure you are collecting good data. To do this you must correctly configure Google Analytics and Google AdWords to share data. You must also create any specific goals that we established in chapter 3.

 

Tasks here include:

 

 

  • Linking Google AdWords & Google Analytics
  • Configuring relevant goals in Google Analytics
  • Importing goals into Google AdWords / set up AdWords conversion tracking
  • Sanity checking of conversion data

 

It is important that this is customised to your reporting needs and individual objectives. Certain metrics may not need a goal configured in AdWords (page views etc) however, by creating goals you can use that data to optimise your campaigns.

PPC Strategy Guide

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