Chapter 9: How to Analyse and Optimise Your PPC Campaign

 

Everything You Need to Consider When Embarking on a PPC Campaign

Chapter 9: How to Analyse and Optimise Your PPC Campaign

 

Everything You Need to Consider When Embarking on a PPC Campaign

Once your campaign is established it’s time
to start reviewing the analytics data and looking for ways to optimise the campaign. With new campaigns, you are typically looking at ways to improve relevance, impressions, clicks, and click-through rate (CTR). For more established campaigns you will be looking to improve your return on investment (ROI) by improving deliverables (conversions or other campaign goals).

 

You will typically consider the following when analysing and optimising your campaign:

 

  • Ad Performance / AB Testing
  • Keyword Performance / Negative Keywords
  • Ad Placement Performance
  • Campaign Structure
  • Campaign Targeting

 

This is where setting clear goals and measurements are absolutely critical to allow the campaign to be reviewed against each stated goal.

PPC Strategy Guide

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