# Bowler Hat > Your SUPER-powered WP Engine Blog --- ## Pages - [cv test](https://www.bowlerhat.co.uk/cv-test/) - [SEO/PPC Job Vacancy](https://www.bowlerhat.co.uk/seo-ppc-job-vacancy/): SEO/PPC Job Vacancy We are seeking a skilled and results-driven SEO/PPC Specialist to join our marketing team. In this role,... - [WCAG Compliance Services](https://www.bowlerhat.co.uk/services/wcag-compliance-services/): WCAG Compliance Consultancy to help you create an accessible and compliant website. Get in touch to make your site meet WCAG standards. - [GDPR Compliance Services](https://www.bowlerhat.co.uk/services/gdpr-compliance-services/): GDPR-compliant services-led approach to help you make sure your website is GDPR compliant. Get in touch for a FREE GDPR Compliance Audit. - [Analytics](https://www.bowlerhat.co.uk/services/analytics/): Analytics consultancy-led approach to help you develop a winning Marketing Strategy. Get in touch for a FREE Website & SEO Audit + Personalised SEO Battle Plan. - [Enhanced Conversions Guide](https://www.bowlerhat.co.uk/enhanced-conversions-guide/): Enhanced Conversions Guide Setting Up Enhanced Conversions Using Google Tag Manager Guide Step one: Preparation Firstly we are going to... - [Convert your Google Business Website to a WordPress Website](https://www.bowlerhat.co.uk/convert-your-google-business-website-to-a-wordpress-website/): Convert your Google Business Website to a WordPress Website In March 2024, all websites made with Google Business Profiles will... - [Google Analytics 4](https://www.bowlerhat.co.uk/google-analytics-4/): BowlerHat creates high-quality, attractive, and engaging designs across a broad range of services from brand identity to packaging design. - [Industries](https://www.bowlerhat.co.uk/industries/): Industries BowlerHat specializes in a number of select industries and sectors, allowing us to provide quality results for niche audiences... - [Veterinary Sector Page](https://www.bowlerhat.co.uk/industries/veterinary/): High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - [Q&A](https://www.bowlerhat.co.uk/services/qa/): Drop the random marketing and develop a concise marketing plan for reliable business growth with our 3 step process. - [Aesthetics](https://www.bowlerhat.co.uk/industries/aesthetics/): High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - [Vets Sector Page](https://www.bowlerhat.co.uk/vets-sector-page/): High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - [Roofers Sector Page](https://www.bowlerhat.co.uk/industries/roofers/): High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. 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Learn more. - [Graphic Design](https://www.bowlerhat.co.uk/services/design/): BowlerHat creates high-quality, attractive, and engaging designs across a broad range of services from brand identity to packaging design. - [Free Marketing Audit](https://www.bowlerhat.co.uk/marketing-audit/): Get in touch for a free audit and video consultation to review your digital marketing strategy & platforms. - [Privacy Policy](https://www.bowlerhat.co.uk/privacy-policy/): Privacy Policy Bowler Hat Internet Services Limited (we) are committed to protecting and respecting your privacy in line with the... - [Hosting](https://www.bowlerhat.co.uk/services/hosting/): WP Engine is specifically optimised for WordPress websites, and cuts down the load time of your website dramatically. - [New Website Questionnaire](https://www.bowlerhat.co.uk/services/web-design/website-questionnaire/): New Website Questionnaire From a technical perspective, we use WordPress to build the site. This gives us a solid technical... - [Strategy & Planning](https://www.bowlerhat.co.uk/services/strategy/): Drop the random marketing and develop a concise marketing plan for reliable business growth with our 3 step process. - [Blog](https://www.bowlerhat.co.uk/blog/): Cutting-edge advice and guidance from our digital marketing experts across strategy, SEO, PPC, Web Design & Development, Social Media and Content Marketing. - [Contact Us](https://www.bowlerhat.co.uk/contact-us/): 112 Zellig, The Custard Factory, Digbeth, Birmingham. B9 4AT. 0121 314 2001. Get in touch & speak to one of our digital marketing experts today! - [Content Marketing](https://www.bowlerhat.co.uk/services/content-marketing/): Expand your audience and illustrate your credibility with content marketing. We build a detailed content marketing plan that's specific to you. - [Social Media Advertising](https://www.bowlerhat.co.uk/services/social-media-advertising/): Bowler Hat provide a range of strategic social media services including audits, strategy, content creation, advertising & management of the key platforms. - [PPC](https://www.bowlerhat.co.uk/services/ppc/): Work with a PPC Consultant with over 20 years of Google Ads Experience covering PPC Consulting, PPC Strategy, PPC Management & Optimisation. - [SEO](https://www.bowlerhat.co.uk/services/seo/): SEO consultancy led approach to help you develop a winning SEO Strategy. Get in touch for a FREE Website & SEO Audit + Personalised SEO Battle Plan. - [Web Design](https://www.bowlerhat.co.uk/services/web-design/): High-performance web design for businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. - [Services](https://www.bowlerhat.co.uk/services/): Digital Marketing Services: Strategy, SEO, PPC, Social, Content, Analytics and Conversion Optimisation - Get in touch for a consultation & marketing plan. - [About Us](https://www.bowlerhat.co.uk/about-us/): At BowlerHat we help local and national businesses reach their objectives through strategy and expert knowledge. Digital Marketing - Simplified. - [Home](https://www.bowlerhat.co.uk/): Bowler Hat helps small businesses get new leads with web design, SEO, PPC & Social. Get in touch for a Free audit and marketing plan today. --- ## Posts - [Are Standard Organic Results Losing Value?](https://www.bowlerhat.co.uk/are-standard-organic-results-losing-value/): Are standard organic SEO search results losing value? - [AI Search - How will SEO change in 2025?](https://www.bowlerhat.co.uk/ai-search-how-will-seo-change-in-2025/): The team at Bowler Hat have written their predictions for how AI might change SEO in 2025. If you have any questions, get in touch. - [How To Combat Spam Leads From Google Ads - The Ultimate Guide](https://www.bowlerhat.co.uk/how-to-combat-spam-leads-from-google-ads-the-ultimate-guide/): Learn about spam leads caused by PMAX, then learn how to prevent them to improve your conversion tracking. - [Google Ads Enhanced Conversions - The Ultimate Guide](https://www.bowlerhat.co.uk/enhanced-coversions/): Learn about Enhanced Conversions, then learn to set them up inside Google Tag Manager and Google Ads to improve your conversion tracking. - [A Philosophy for SEO](https://www.bowlerhat.co.uk/a-philosophy-for-seo/): Learn how to improve your SEO by adopting a clear, value orientated SEO Philosophy - Give and you shall receive. By Marcus Miller, Bowler Hat. - [Strategy vs Tactics - Digital Marketing’s Chicken & Egg Problem](https://www.bowlerhat.co.uk/strategy-vs-tactics-digital-marketings-chicken-egg-problem/): Digital Marketing has a problem. Should you work on digital tactics like SEO or PPC first? Or should you hone... - [Do you need SEO Tools?](https://www.bowlerhat.co.uk/seo-tools-do-you-need-them/): There are many SEO tools out there but do you need to use them? Do they help? Or do they create SEO busy work? By Marcus Miller, Bowler Hat. - [Small Business SEO Tips](https://www.bowlerhat.co.uk/small-business-seo-tips/): 30 small business SEO Tips for small businesses covering keyword research, on-page, local, authority & more. By Marcus Miller of Bowler Hat. - [The Magical Marketing Bullet](https://www.bowlerhat.co.uk/the-magical-marketing-bullet/): Marketing is complicated and difficult. When presented with a complex system, humans tend to try and oversimplify – which, in... - [SEO Opportunity in the Age of AI Content](https://www.bowlerhat.co.uk/the-true-seo-opportunity-in-the-age-of-ai-content/): How will ChatGPT and AI content impact SEO and content marketing? This article looks at the true SEO opportunity in the age of AI content. - [How to Set SMART Goals for SEO](https://www.bowlerhat.co.uk/how-to-set-smart-goals-for-seo/): Learn how to set specific, measurable, achievable, relevant, and time-bound goals for SEO. - [The Growth of Video Content Ranking on Google’s Search Page](https://www.bowlerhat.co.uk/the-growth-of-video-content-ranking-on-googles-search-page/): This post looks at how video and video content has impacted Google's search results page layout. If you have any questions, contact us today. - [Do you need links to rank a website on Google?](https://www.bowlerhat.co.uk/do-you-need-links-to-rank-a-website-on-google/): Do you need links to rank on Google? Maybe. It depends. Stop asking overly general questions & get specific to know if you need links. - [5 Google Ads PPC Management Tips (2022) | Bowler Hat](https://www.bowlerhat.co.uk/5-google-ads-ppc-management-tips-2022-bowler-hat/): In this post we look at 5 ways to optimise your Google Ads PPC to save money and improve results simultaneously - win-win. - [How to Write High-Performance Google Ads - 10 Tips for 2022](https://www.bowlerhat.co.uk/how-to-write-high-performance-google-ads-10-tips-for-2022/): Learn the ways you can improve your Google Ads to get more clicks, generate more business, and save money. By Marcus Miller of Bowler Hat - [SEO For Accountants](https://www.bowlerhat.co.uk/seo-for-accountants/): A comprehensive look at how to rank your accountancy firm on Google using SEO & Local SEO. By Marcus Miller of Bowler Hat. - [How to Design Google Display Banner Ads](https://www.bowlerhat.co.uk/how-to-design-display-banner-ads-for-google/): Google display ads are a great way to engage your audience. In this post, we help you design display ads that will achieve your marketing objectives. - [How to check local rankings on Google](https://www.bowlerhat.co.uk/how-to-check-local-rankings/): Think that you rank well locally? How about a mile away? Or two miles? Learn how to check local rankings across your entire target geography. - [How to Target Ads on the Google Display Network](https://www.bowlerhat.co.uk/target-ads-on-google-display-network/): There are three key components to successful banner advertising with the Google Display Network (GDN): A compelling product (think 4Ps-... - [How to Create an SEO-Friendly Website](https://www.bowlerhat.co.uk/how-to-create-an-seo-friendly-website/): Learn how to quickly and easily build an SEO-friendly website using affordable off-the-shelf tools. By Marcus Miller of Bowler Hat. - [What is Local SEO & Why it Matters](https://www.bowlerhat.co.uk/what-is-local-seo/): Local SEO is the process of improving local businesses’ visibility in the local search results. On Google, this generally means... - [SEO & PPC for Care Homes](https://www.bowlerhat.co.uk/seo-ppc-for-care-homes/): A comprehensive look at how to market your care home on Google using SEO and Google PPC Ads. By Marcus Miller of Bowler Hat. - [Why Link Building for SEO Fails](https://www.bowlerhat.co.uk/ass-backwards-link-building/): Most link building efforts are back to front! Learn how to develop a winning mindset & build links that boost your SEO. By Marcus Miller of Bowler Hat. - [Which Type of SEO Do You Actually Need?](https://www.bowlerhat.co.uk/type-seo-actually-need/): This guide will help you to determine which type of SEO best suits your business, and in time, help your business become more visible online. - [SEO Packages - A Buyers Guide](https://www.bowlerhat.co.uk/seo-packages-choose-wisely/): Learn how to select the best possible SEO package for your business and tap into the high return world of organic search. By Marcus Miller of Bowler Hat. - [Google Ads PPC Strategy Guide](https://www.bowlerhat.co.uk/ppc-strategy-guide/): In this guide, we outline how to create a clear Google Ads PPC strategy to maximise your results. By Marcus Miller of Bowler Hat. - [How to Check Your Website Rankings on Google](https://www.bowlerhat.co.uk/check-website-rankings-google/): Find out the various ways you can check where your website is ranking in Google and how to use that data to improve your SEO campaigns. - [SEO Tips for Beginners - 5 Easy Wins for 2022](https://www.bowlerhat.co.uk/seo-tips-beginners/): Five beginners SEO tips you can use in 2020 to optimise your site, improve ranking and drive more traffic from Google. By Marcus Miller of Bowler Hat. - [Do Google Ads Work For Small Businesses?](https://www.bowlerhat.co.uk/do-google-ads-work-for-small-businesses/): Learn whether Google Ads are a good fit for your small business and whether you should run them yourself or use a PPC consultant. - [Yell Websites - 9 Reasons Not To Use Yell For Your Web Design](https://www.bowlerhat.co.uk/reasons-not-yell-web-design/): As a small business, your website is crucially important. In this article, we look at the problems with Yell websites so you can make an informed decision who to use when building your next business website. By Marcus Miller of Bowler Hat. - [Local SEO Tips - 8 Tips to Rank Locally in 2022](https://www.bowlerhat.co.uk/local-seo-tips/): We outline 7 key tips to help you dial in your local SEO and get your local business ranking at the top of the map pack and organic results. - [How Long Does SEO Take?](https://www.bowlerhat.co.uk/how-long-does-seo-take/): One of the first questions we get asked is how long does SEO take? In this post, I am going to help you determine how long SEO would take for you. - [SEO Not Working? Learn Why & How To Fix It](https://www.bowlerhat.co.uk/seo-not-working/): There are many reasons why an SEO campaign can fail to work. We review common problems and how to put them right to generate organic traffic. - [Beginner's Guide to Conversion Rate Optimisation](https://www.bowlerhat.co.uk/beginners-guide-to-conversion-rate-optimisation/): In our guide to conversion rate optimisation (CRO), learn how to improve conversion rates on your website to generate more leads and sales. - [How to ask for a Google Review for your Business](https://www.bowlerhat.co.uk/write-email-asking-google-review/): This article looks at how to write an email to your clients asking for a Google review. A quick email can help your reviews grow and your SEO flourish. - [Is SEO Good for Small Businesses?](https://www.bowlerhat.co.uk/is-seo-good-for-small-businesses/): In this article, we cover everything you need to determine whether SEO is a good fit for your small business. - [Understanding Keyword Match Types in Google Ads](https://www.bowlerhat.co.uk/understanding-keyword-match-types-for-google-ads/): Understanding keyword match types is key to running successful Google Ads campaigns. Learn how to use match types to cut costs and boost results. - [A/B Testing for Google Ads - A Beginner's Guide](https://www.bowlerhat.co.uk/a-b-testing-for-google-ads/): This guide will teach you how to optimise your Google Ads campaigns through A/B Testing, including tools, benefits and guidance! - [Google Display & Banner Ads: A Beginner’s Guide](https://www.bowlerhat.co.uk/google-display-banner-ads-a-beginners-guide/): Our guide will help you maximise conversions and optimise your digital campaigns to ensure you are getting the best bang for your buck. - [How to choose a local SEO Company](https://www.bowlerhat.co.uk/choose-a-local-seo-company/): In this article, we show you how to evaluate local SEO companies and how to find a local company that can help you hit your SEO goals. - [Google Ads - The 4 Key PPC Success Factors](https://www.bowlerhat.co.uk/google-ads-the-4-key-success-factors/): Learn about the 4 key success factors you must master to create Google Ads campaigns that turn clicks into customers. By Marcus Miller. - [Scientific Approach to Web Design (Or Why Most Websites Suck)](https://www.bowlerhat.co.uk/scientific-website-design/): This article looks at why most website design is done wrong, and more importantly, how to do it right and transform your marketing. - [What Is SEO?](https://www.bowlerhat.co.uk/what-is-seo/): What is SEO? Learn what SEO is and you can leverage this often misunderstood marketing tactic to gain more traffic from Google. - [Datejacking Guide](https://www.bowlerhat.co.uk/datejacking/): The new way to stay on top of your social media game! Datejacking improves on newsjacking in every way. It... - [How Important Is Web Hosting For SEO?](https://www.bowlerhat.co.uk/how-important-is-web-hosting-for-seo/): Web hosting comes in many shapes and sizes. But how important is the quality of your website hosting for your SEO? In this article we look at just important hosting quality is for SEO and how to grade your current hosting and identify the best hosting provider. By Marcus Miller - Bowler Hat. - [Website Planning Guide](https://www.bowlerhat.co.uk/website-planning-guide-for-start-ups-and-small-businesses/): This guide sets out everything you need to consider when planning a website for a startup or small business. - [How Small Businesses Can Leverage Chatbots](https://www.bowlerhat.co.uk/small-businesses-chatbots/): Small businesses can leverage chatbots to save time and money. Here are 5 effective ways you can use chatbots to achieve your business goals. - [Google Ads PPC for Roofers - 7 Tips to Improve Results](https://www.bowlerhat.co.uk/google-ads-ppc-roofers/): Google Ads is a powerful way to promote your roofing business. We look at 7 tips to help you save money and generate more return from your ad spend. - [7 Key Takeaways from the Google Search Quality Evaluator Guidelines](https://www.bowlerhat.co.uk/google-search-quality-evaluator-guidelines/): 7 key takeaways from the Google Search Quality Evaluator Guidelines that you can put in place to improve your visibility in Google search today. - [E-A-T Checklist: 13 Ways to Improve Your Website's E-A-T Rating and Boost Your SEO Ranking](https://www.bowlerhat.co.uk/eat-checklist/): E-A-T stands for Expertise, Authority & Trust and is used by Google to rank your website. Our checklist outlines 13 ways you can improve your E-A-T rating. - [Affordable SEO - Rank Without Breaking the Bank!](https://www.bowlerhat.co.uk/affordable-seo-rank-without-breaking-the-bank/): Affordable SEO is a minefield. Most services will range from ineffective to potentially damaging. In this article, we detail how to find a safe and effective SEO package at a realistic price. - [How Good Hosting Speeds Up WordPress by Over 200%](https://www.bowlerhat.co.uk/how-good-hosting-speeds-up-wordpress-by-over-200/): In this article we show how simply moving to a truly optimised hosting environment can triple site performance without tons of technical overhead. - [Web Design - A Quick Guide for Beginners](https://www.bowlerhat.co.uk/web-design-guide-beginners/): In this blog post, I will be deciphering all the main necessities you need to keep in mind when designing your website whilst revising some of the basics. - [GDPR One Month On - Are You Compliant Yet?](https://www.bowlerhat.co.uk/gdpr-one-month-on/): Last month’s GDPR-pocalypse was something nobody was really looking forward to. So where are we one month on? Are you compliant? - [Social Media Marketing for Small Businesses - Pocket Guide](https://www.bowlerhat.co.uk/social-media-marketing-small-businesses/): Find out why social media is important for your business, the top social media platforms, and how to tap into this stream of potential customers. - [How To Improve Your WordPress Website’s Speed Using Plugins](https://www.bowlerhat.co.uk/improve-wordpress-website-speed-using-plugins/): In this article, I highlight the best plugins to use to improve your WordPress website's page speed. Many site speed issues can be fixed by installing plugins. I list the common issues that arise in the Google PageSpeed Tester and which plugins can resolve them. - [GDPR and WordPress Security - How to Secure Your Site](https://www.bowlerhat.co.uk/gdpr-wordpress-security/): Securing your website is a crucial component of looking after your customers’ data in compliance with GDPR. This post details how to secure your WordPress site to ensure your data is safe and you avoid a heft fine. By Marcus Miller, Bowler Hat. - [How To Optimise Your Images For Site Speed](https://www.bowlerhat.co.uk/optimise-images-site-speed/): More often than not, images are the main reason why your website is producing poor results when it comes to speed. This blog post details how to optimise your images to improve site speed. - [What Is Shopify?](https://www.bowlerhat.co.uk/what-is-shopify/): If you are looking at moving into or improving your eCommerce capability you will likely have come across the Shopify platform. In this post, I am going to give you an overview of what Shopify is and the feature set so you can make a decision if Shopify is the right eCommerce platform for your business. - [What's The Best CMS For Small Business Websites?](https://www.bowlerhat.co.uk/best-cms-small-business-websites/): I evaluate some of the main CMS platforms to see which is best for your small business website to try and help you decide where your time, money, and effort is going to be best used. - [How To Optimise Site Speed by Choosing the Best Themes and Plugins](https://www.bowlerhat.co.uk/optimise-site-speed-choosing-best-themes-plugins/): I have created guidelines on how to optimise the speed of your website by choosing a fast theme and avoiding installing plugins which could slow your website down. - [What Is PPC? A Brief Overview of Pay-Per-Click Marketing](https://www.bowlerhat.co.uk/what-is-ppc/): PPC is a way of marketing on search engines. This post provides a brief overview of pay-per-click marketing so that you can understand how it works and start using PPC to benefit your business. - [What Is Link Building and Why Is It Important?](https://www.bowlerhat.co.uk/what-is-link-building-why-is-it-important/): Link building is not the easiest SEO tactic to understand. So, we detail the who, what, where, when, and why of link building so you know what it is and why it is so important to your SEO strategy. - [The Simple 2 Step Content Marketing Strategy That Will Boost Your Small Business](https://www.bowlerhat.co.uk/simple-content-marketing-strategy-boost-small-business/): This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s easy to implement and doesn’t require a big budget so any small business can employ this strategy today to start getting results and reap the benefits of content marketing. - [How To Check The Speed Of Your Website](https://www.bowlerhat.co.uk/check-speed-website/): In 2018, improving the speed of your website has now moved from being an option to a necessity. Google is starting to downgrade slow websites and users expect speedy sites. We highlight 3 tools you can use to assess and optimise your website's speed. - [WordPress for Beginners - The Basics](https://www.bowlerhat.co.uk/wordpress-beginners-basics/): WordPress is one of the largest content management systems for web design and development, so it is vital to know some of the basic ground knowledge. This blog will identify some of the key aspects of WordPress, outline how you can benefit from learning the basics, and help you familiarise yourself with the platform. - [How to Make Your Restaurant's Website The Best in 2018](https://www.bowlerhat.co.uk/make-restaurants-website-best/): The way people purchase their food has changed a lot over the past few years. In this article, we explore the ways in which you can make your restaurant's website the best in 2018 and how you can connect with thousands of hungry customers... - [Facebook News Feed Changes Are Coming - How Will The Changes Affect Small Businesses?](https://www.bowlerhat.co.uk/facebook-news-feed-changes-affect-small-businesses/): The Facebook news feed is changing. One thing’s for sure is that the change will apply to all, whether it's a personal profile or a business page, and the recent changes will have the biggest impact on professional pages. But how will these recent changes to the Facebook news feed affect small businesses? - [How Will Changes To The Facebook News Feed Impact Advertisers?](https://www.bowlerhat.co.uk/changes-facebook-news-feed-advertisers/): We discuss how the recent changes to Facebook's news feed will impact advertisers. The important thing to note is that ads will not be affected by the coming change and it is business as usual for advertisers. Only organic page reach will really be hit. Facebook is simply becoming more pay to play than it is already. - [22 Email Marketing Tips That Will Improve Performance](https://www.bowlerhat.co.uk/email-marketing-tips-improve-performance/): Email marketing is one of the most effective ways of reaching and engaging prospects. Here's how to improve results from your email marketing campaigns. - [What Is A SERP? - SEO Acronyms & Jargon Explained](https://www.bowlerhat.co.uk/serp-seo-acronyms-jargon-explained/): SERPs are the search engine result pages and in this post we look at the various types of SERPs and how you can leverage these to improve your organic SEO. - [29 Best Ways to Promote and Market Your Content](https://www.bowlerhat.co.uk/29-best-ways-promote-market-content/): This post looks at 29 of the best ways to promote & market your content to ensure you get the best results you can and make content marketing work for you. - [The Best Facebook Ad Formats That Will Help You Meet Your Business Objectives](https://www.bowlerhat.co.uk/facebook-ad-formats-business-objectives/): To help you get started with advertising on Facebook, we look at the best Facebook ad formats that will help you meet your business objectives. - [How To Do Bulk Redirects in WordPress](https://www.bowlerhat.co.uk/bulk-redirects-wordpress/): This article highlights the best and most effective way to do bulk redirects in WordPress in 5 simple steps to save time and make your job easier. - [How to Optimise Your Google My Business Listing](https://www.bowlerhat.co.uk/optimise-google-business-listing/): How to optimise your Google My Business listing to help your business’s local ranking and enhance your presence in Google search to boost your business. - [6 Content Types That Will Boost Engagement On Social Media](https://www.bowlerhat.co.uk/content-boost-engagement-social-media/): I highlight some of the best types of content that boost engagement on social media so you can develop relationships, increase trust, and build a community. - [Site Performance and the New Time to Interactive Metric](https://www.bowlerhat.co.uk/site-performance-time-to-interactive/): This post highlights all you need to know about Google's new Time to Interactive metric so you can maximise your site's performance. - [Should You Submit Your Website to Search Engines?](https://www.bowlerhat.co.uk/submit-website-search-engines/): Getting your website indexed by Google is the first step in a successful SEO campaign. In this article, we show you the best and fastest way to get indexed. - [Content Optimisation Guide: 10 Simple Yet Effective Ways to Optimise Your Content](https://www.bowlerhat.co.uk/simple-effective-ways-optimise-content/): See our ultimate content optimisation guide here. Use these 10 simple yet effective ways to optimise your content even if you don't know anything about SEO! - [How to Design a Website That Achieves Your Business Goals](https://www.bowlerhat.co.uk/design-website-achieves-business-goals/): A site’s design is key in helping a business achieve their marketing goals. Here's what you should consider when designing a marketing-focused website. - [How To Write High-Performing PPC Ads That Convert](https://www.bowlerhat.co.uk/write-high-performing-ppc-ads-convert/): This post looks at how to write a high-performing Google Adwords Extended PPC ad that increases click-through rate, quality score, and conversion rate. - [Top 5 WordPress Plugins That Will Speed Up Development of Your Website](https://www.bowlerhat.co.uk/wordpress-plugins-speed-development-website/): These top 5 WordPress plugins will help you speed up the development of your WordPress website to help you reach that deadline faster. - [How to Configure the Yoast SEO Plugin Upon Installation for WordPress](https://www.bowlerhat.co.uk/configure-yoast-seo-plugin-wordpress/): Yoast SEO can improve the SEO performance of your WordPress website. These are the best configurations to use the plugin to its full potential. - [Is Motion a Benefit or Drawback in Website Design?](https://www.bowlerhat.co.uk/motion-benefit-drawback-website-design/): This article explores a few key things to consider in order to use motion to your advantage to gain conversions and achieve your business goals. - [How to Choose Your Perfect WordPress Theme](https://www.bowlerhat.co.uk/choose-perfect-wordpress-theme/): With thousands of WordPress themes available, finding the right one can be tough. This checklist will help you find the WordPress theme best suited for you. - [How to Generate a Google Review Link](https://www.bowlerhat.co.uk/google-review-link-generator/): Generating your Google review URL is quick and easy. This article highlights how you can create a Google review link to get those reviews piling in. - [How To Get More Google Reviews in 3 Easy Steps](https://www.bowlerhat.co.uk/get-google-reviews/): Learn how to get more google reviews for your Google my business page with our 3 easy steps. Click to read more. - [How to Build a Loyal Online Community Using Social Media](https://www.bowlerhat.co.uk/loyal-online-community-social-media/): A community is a group of people with a shared interest, value or belief. Build a community around your brand & form relationships to benefit your business. - [How to Optimise Your New Website to Be Found on Search Engines](https://www.bowlerhat.co.uk/optimise-website-search-engines/): Without SEO you won't be found on search engines and bring visitors to your website. Optimise your site for search engines with these few SEO essentials. - [Search Advertising with PPC - An Overview](https://www.bowlerhat.co.uk/search-advertising-ppc-overview/): In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing. - [Online Advertising - What Are Your Options?](https://www.bowlerhat.co.uk/online-advertising-options/): Online advertising is a good place to start a digital marketing campaign. This article looks at the options for advertising online. - [The Pros and Cons of a Small Business Using WordPress](https://www.bowlerhat.co.uk/pros-cons-small-business-using-wordpress/): This post outlines what every small business should consider when deciding whether to build their website in WordPress. - [What to Include in Your Website's Footer](https://www.bowlerhat.co.uk/include-websites-footer/): Here are my recommended elements that you should add to your footer so that when someone views your footer they can see exactly what they need. - [5 Nifty Social and Content Tools You Need to Streamline Your Strategy](https://www.bowlerhat.co.uk/5-nifty-social-content-tools/): Use these 5 cool tools to create some great content and streamline your social and content strategy. - [What Every Small Business Needs for a Successful Website](https://www.bowlerhat.co.uk/every-small-business-website/): If you’re a small business and you haven’t got a website yet, you’re missing out. These are the elements every small business needs for a successful site. - [How to Optimise Your Twitter Profile](https://www.bowlerhat.co.uk/optimise-twitter-profile/): This post will examine how you can optimise your Twitter profile to create a great first impression and fully utilise the platform’s potential. - [The Free Plugins Every WordPress Site Needs to Avoid Disaster](https://www.bowlerhat.co.uk/plugins-wordpress-site-needs-avoid-disaster/): These plugins will ensure that your WordPress website is optimised for maximum performance and nothing slips through the cracks. - [How to Set Up Your Email on Your Phone or Tablet](https://www.bowlerhat.co.uk/set-email-phone-tablet/): This short and useful setup guide lends a helping hand to those struggling to set up email on their mobile devices. - [80 Types of Content That Will Inspire Your Creativity and Supercharge Your Content Strategy](https://www.bowlerhat.co.uk/80-types-content-inspire-creativity-supercharge-content-strategy/): Content marketing is much more than writing blogs. Try some of these 80 types of content to inspire your creativity and supercharge your content strategy. - [How To Redirect One Page Of A Website To A New Domain](https://www.bowlerhat.co.uk/redirect-page-new-domain/): Learn the best ways to optimise your website with Bowler Hat's blog. Read on to find out how to redirect one page of a website to a new domain. - [How to Claim Ownership of a Verified Google+ Business Page](https://www.bowlerhat.co.uk/claim-ownership-verified-google-business-page/): Learn how to claim ownership of your Google my business page with our blog post. Click here to read how to verify your page. --- ## Case Studies - [HelloDPO Case Study](https://www.bowlerhat.co.uk/case-studies/hellodpo-case-study/): Redesigning and restructuring website to reflect values and new service offering The Backstory HelloDPO operated several separate websites to promote... - [Alpha Development Case Study](https://www.bowlerhat.co.uk/case-studies/alpha-development-case-study/): Restructuring a Global Website for Alpha Development The Backstory Alpha Development approached us to restructure their website. While visually appealing,... - [Sandwell Colleges Case Study](https://www.bowlerhat.co.uk/case-studies/sandwell-colleges-case-study/): Transforming the Digital Experience for Three West Midlands Colleges The Backstory The Sandwell Family of Colleges approached us to redesign... - [International Airport Case Study](https://www.bowlerhat.co.uk/case-studies/analytics-configuration-for-major-uk-international-airport/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Wallace Chess Case Study](https://www.bowlerhat.co.uk/case-studies/wallace-chess-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Louisa Jane Interiors Case Study](https://www.bowlerhat.co.uk/case-studies/louisa-jane-interiors-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Absolute EPM Case Study](https://www.bowlerhat.co.uk/case-studies/absolute-epm-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Elonex Case Study](https://www.bowlerhat.co.uk/case-studies/elonex-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Little Bears Case Study](https://www.bowlerhat.co.uk/case-studies/little-bears-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [College Enrolment Case Study](https://www.bowlerhat.co.uk/case-studies/college-enrolment-landing-pages-case-study/): Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - [Zest Education Case Study](https://www.bowlerhat.co.uk/case-studies/zest-education-case-study/): Bowler Hat worked with Zest Education to design a new website for their recruitment agency that was optimised for SEO & Digital Marketing. - [Writing West Midlands Case Study](https://www.bowlerhat.co.uk/case-studies/writing-west-midlands-case-study/): Events Booking Website Design & Development The Backstory Writing West Midlands (WWM) evolved from the Birmingham Book Festival which was... - [Cluego Case Study](https://www.bowlerhat.co.uk/case-studies/cluego-case-study/): Bowler Hat have delivered SEO, PPC & Digital Marketing for Cluego over several years and through the COVID-19 Pandemic. - [Bright & White Case Study](https://www.bowlerhat.co.uk/case-studies/bright-white-case-study/): Website Rebuild & Design Refresh The Backstory Bright and White dental is a dental spa located in London. Bowler Hat... - [John Evans Case Study](https://www.bowlerhat.co.uk/case-studies/john-evans-case-study/): Bespoke Website Design The Backstory John Evans is a firm which focuses on providing interior design & architecture to high-end... - [Rofuto Case Study](https://www.bowlerhat.co.uk/case-studies/rofuto-case-study/): Responsive Web Development The Backstory Situated at the top of Park Regis in Birmingham City Center, Rofuto offers diners a... - [Studio 131 Case Study](https://www.bowlerhat.co.uk/case-studies/studio-131-case-study/): Small Business Website The Backstory Studio131 is an independent gym based in Digbeth, Birmingham that is built around using creative... - [OMS Case Study](https://www.bowlerhat.co.uk/case-studies/overcoming-multiple-sclerosis-case-study/): The charity OMS lost over 90% of their organic traffic after a website redesign. Learn how we identified the problem and restored the traffic. - [JRM Plastering Case Study](https://www.bowlerhat.co.uk/case-studies/jrm-plastering-case-study/): Bowler Hat built a new website and implemented SEO for a local plasterer - the business now relies solely on organic search for all leads. - [Payara Case Study](https://www.bowlerhat.co.uk/case-studies/payara-case-study/): SEO & PPC The Backstory Payara Server is an open-source middleware server which had been developed as a drop-in replacement... - [Luvdup Case Study](https://www.bowlerhat.co.uk/case-studies/luvdup-case-study/): Strategy & Social Media Marketing The Backstory LuvDup is a new dating app created for couples that aims to put... - [Willmott Dixon Case Study](https://www.bowlerhat.co.uk/case-studies/willmott-dixon-case-study/): Bespoke Website Design & Build The Backstory Willmott Dixon are currently developing a 650-room hub for over 6000 students at... - [Seven Capital Case Study](https://www.bowlerhat.co.uk/case-studies/seven-capital-case-study/): Bowler Hat helped Seven Capital launch the business with a global Google Ads PPC digital marketing campaign selling several hundred properties. --- # # Detailed Content ## Pages - Published: 2024-12-19 - Modified: 2024-12-19 - URL: https://www.bowlerhat.co.uk/seo-ppc-job-vacancy/ --- > WCAG Compliance Consultancy to help you create an accessible and compliant website. Get in touch to make your site meet WCAG standards. - Published: 2024-10-21 - Modified: 2024-10-21 - URL: https://www.bowlerhat.co.uk/services/wcag-compliance-services/ --- > GDPR-compliant services-led approach to help you make sure your website is GDPR compliant. Get in touch for a FREE GDPR Compliance Audit. - Published: 2024-10-21 - Modified: 2024-10-21 - URL: https://www.bowlerhat.co.uk/services/gdpr-compliance-services/ --- > Analytics consultancy-led approach to help you develop a winning Marketing Strategy. Get in touch for a FREE Website & SEO Audit + Personalised SEO Battle Plan. - Published: 2024-10-15 - Modified: 2024-10-24 - URL: https://www.bowlerhat.co.uk/services/analytics/ --- - Published: 2024-10-02 - Modified: 2024-11-20 - URL: https://www.bowlerhat.co.uk/enhanced-conversions-guide/ --- - Published: 2024-02-09 - Modified: 2024-02-09 - URL: https://www.bowlerhat.co.uk/convert-your-google-business-website-to-a-wordpress-website/ --- > BowlerHat creates high-quality, attractive, and engaging designs across a broad range of services from brand identity to packaging design. - Published: 2023-01-17 - Modified: 2023-01-18 - URL: https://www.bowlerhat.co.uk/google-analytics-4/ --- - Published: 2022-07-05 - Modified: 2022-11-02 - URL: https://www.bowlerhat.co.uk/industries/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-06-13 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/veterinary/ --- > Drop the random marketing and develop a concise marketing plan for reliable business growth with our 3 step process. - Published: 2022-05-31 - Modified: 2022-05-31 - URL: https://www.bowlerhat.co.uk/services/qa/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/aesthetics/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-05-09 - URL: https://www.bowlerhat.co.uk/vets-sector-page/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/roofers/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/restaurants/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/plumbers/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/financial-advisors/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/mortgage-advisors/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/estateagent/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/electricians/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-11-01 - URL: https://www.bowlerhat.co.uk/industries/accounting/ --- > High performance web design for small businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. Learn more. - Published: 2022-05-09 - Modified: 2022-07-08 - URL: https://www.bowlerhat.co.uk/industries/dentist/ --- > BowlerHat creates high-quality, attractive, and engaging designs across a broad range of services from brand identity to packaging design. - Published: 2022-04-26 - Modified: 2024-05-21 - URL: https://www.bowlerhat.co.uk/services/design/ --- > Get in touch for a free audit and video consultation to review your digital marketing strategy & platforms. - Published: 2021-10-18 - Modified: 2024-01-16 - URL: https://www.bowlerhat.co.uk/marketing-audit/ --- - Published: 2021-09-09 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/privacy-policy/ --- > WP Engine is specifically optimised for WordPress websites, and cuts down the load time of your website dramatically. - Published: 2021-05-05 - Modified: 2022-04-28 - URL: https://www.bowlerhat.co.uk/services/hosting/ --- - Published: 2020-10-05 - Modified: 2024-05-07 - URL: https://www.bowlerhat.co.uk/services/web-design/website-questionnaire/ --- > Drop the random marketing and develop a concise marketing plan for reliable business growth with our 3 step process. - Published: 2020-07-02 - Modified: 2022-06-06 - URL: https://www.bowlerhat.co.uk/services/strategy/ --- > Cutting-edge advice and guidance from our digital marketing experts across strategy, SEO, PPC, Web Design & Development, Social Media and Content Marketing. - Published: 2020-06-02 - Modified: 2021-09-10 - URL: https://www.bowlerhat.co.uk/blog/ --- > 112 Zellig, The Custard Factory, Digbeth, Birmingham. B9 4AT. 0121 314 2001. Get in touch & speak to one of our digital marketing experts today! - Published: 2020-06-02 - Modified: 2022-04-21 - URL: https://www.bowlerhat.co.uk/contact-us/ --- > Expand your audience and illustrate your credibility with content marketing. We build a detailed content marketing plan that's specific to you. - Published: 2020-03-10 - Modified: 2022-04-26 - URL: https://www.bowlerhat.co.uk/services/content-marketing/ --- > Bowler Hat provide a range of strategic social media services including audits, strategy, content creation, advertising & management of the key platforms. - Published: 2020-03-10 - Modified: 2022-04-26 - URL: https://www.bowlerhat.co.uk/services/social-media-advertising/ --- > Work with a PPC Consultant with over 20 years of Google Ads Experience covering PPC Consulting, PPC Strategy, PPC Management & Optimisation. - Published: 2020-03-10 - Modified: 2024-05-21 - URL: https://www.bowlerhat.co.uk/services/ppc/ --- > SEO consultancy led approach to help you develop a winning SEO Strategy. Get in touch for a FREE Website & SEO Audit + Personalised SEO Battle Plan. - Published: 2020-03-10 - Modified: 2024-05-21 - URL: https://www.bowlerhat.co.uk/services/seo/ --- > High-performance web design for businesses. Includes SEO, mobile friendly & speed optimisation. No limits. From only £499. - Published: 2020-03-10 - Modified: 2024-05-21 - URL: https://www.bowlerhat.co.uk/services/web-design/ --- > Digital Marketing Services: Strategy, SEO, PPC, Social, Content, Analytics and Conversion Optimisation - Get in touch for a consultation & marketing plan. - Published: 2020-03-10 - Modified: 2022-04-25 - URL: https://www.bowlerhat.co.uk/services/ --- > At BowlerHat we help local and national businesses reach their objectives through strategy and expert knowledge. Digital Marketing - Simplified. - Published: 2020-03-10 - Modified: 2023-05-26 - URL: https://www.bowlerhat.co.uk/about-us/ --- > Bowler Hat helps small businesses get new leads with web design, SEO, PPC & Social. Get in touch for a Free audit and marketing plan today. - Published: 2020-02-27 - Modified: 2025-07-22 - URL: https://www.bowlerhat.co.uk/ --- --- ## Posts > Are standard organic SEO search results losing value? - Published: 2025-03-28 - Modified: 2025-03-31 - URL: https://www.bowlerhat.co.uk/are-standard-organic-results-losing-value/ - Categories: Local SEO, SEO --- > The team at Bowler Hat have written their predictions for how AI might change SEO in 2025. If you have any questions, get in touch. - Published: 2025-02-05 - Modified: 2025-03-11 - URL: https://www.bowlerhat.co.uk/ai-search-how-will-seo-change-in-2025/ - Categories: SEO, Strategy --- > Learn about spam leads caused by PMAX, then learn how to prevent them to improve your conversion tracking. - Published: 2024-12-03 - Modified: 2024-12-16 - URL: https://www.bowlerhat.co.uk/how-to-combat-spam-leads-from-google-ads-the-ultimate-guide/ - Categories: Analytics, Conversion Rate Optimisation, PPC --- > Learn about Enhanced Conversions, then learn to set them up inside Google Tag Manager and Google Ads to improve your conversion tracking. - Published: 2024-10-02 - Modified: 2024-12-05 - URL: https://www.bowlerhat.co.uk/enhanced-coversions/ - Categories: Analytics, Conversion Rate Optimisation, PPC --- > Learn how to improve your SEO by adopting a clear, value orientated SEO Philosophy - Give and you shall receive. By Marcus Miller, Bowler Hat. - Published: 2024-07-06 - Modified: 2024-07-05 - URL: https://www.bowlerhat.co.uk/a-philosophy-for-seo/ - Categories: SEO --- - Published: 2024-03-15 - Modified: 2024-03-26 - URL: https://www.bowlerhat.co.uk/strategy-vs-tactics-digital-marketings-chicken-egg-problem/ - Categories: Strategy --- > There are many SEO tools out there but do you need to use them? Do they help? Or do they create SEO busy work? By Marcus Miller, Bowler Hat. - Published: 2024-02-18 - Modified: 2024-03-26 - URL: https://www.bowlerhat.co.uk/seo-tools-do-you-need-them/ - Categories: SEO --- > 30 small business SEO Tips for small businesses covering keyword research, on-page, local, authority & more. By Marcus Miller of Bowler Hat. - Published: 2024-02-10 - Modified: 2024-03-26 - URL: https://www.bowlerhat.co.uk/small-business-seo-tips/ - Categories: SEO - Tags: digital marketing, SEO, Small Business SEO --- - Published: 2024-01-23 - Modified: 2024-01-23 - URL: https://www.bowlerhat.co.uk/the-magical-marketing-bullet/ - Categories: SEO, Strategy --- > How will ChatGPT and AI content impact SEO and content marketing? This article looks at the true SEO opportunity in the age of AI content. - Published: 2023-06-12 - Modified: 2023-10-03 - URL: https://www.bowlerhat.co.uk/the-true-seo-opportunity-in-the-age-of-ai-content/ - Categories: Content Marketing, SEO --- > Learn how to set specific, measurable, achievable, relevant, and time-bound goals for SEO. - Published: 2022-11-07 - Modified: 2022-11-09 - URL: https://www.bowlerhat.co.uk/how-to-set-smart-goals-for-seo/ - Categories: SEO --- > This post looks at how video and video content has impacted Google's search results page layout. If you have any questions, contact us today. - Published: 2022-10-19 - Modified: 2022-11-14 - URL: https://www.bowlerhat.co.uk/the-growth-of-video-content-ranking-on-googles-search-page/ - Categories: Content Marketing --- > Do you need links to rank on Google? Maybe. It depends. Stop asking overly general questions & get specific to know if you need links. - Published: 2022-10-14 - Modified: 2022-11-14 - URL: https://www.bowlerhat.co.uk/do-you-need-links-to-rank-a-website-on-google/ - Categories: SEO --- > In this post we look at 5 ways to optimise your Google Ads PPC to save money and improve results simultaneously - win-win. - Published: 2022-08-09 - Modified: 2022-08-30 - URL: https://www.bowlerhat.co.uk/5-google-ads-ppc-management-tips-2022-bowler-hat/ - Categories: PPC In this post we look at 5 ways to optimise your Google Ads PPC to save money and improve results simultaneously - win-win. --- > Learn the ways you can improve your Google Ads to get more clicks, generate more business, and save money. By Marcus Miller of Bowler Hat - Published: 2022-05-24 - Modified: 2022-05-25 - URL: https://www.bowlerhat.co.uk/how-to-write-high-performance-google-ads-10-tips-for-2022/ - Categories: PPC --- > A comprehensive look at how to rank your accountancy firm on Google using SEO & Local SEO. By Marcus Miller of Bowler Hat. - Published: 2022-05-20 - Modified: 2022-05-24 - URL: https://www.bowlerhat.co.uk/seo-for-accountants/ - Categories: SEO, Strategy --- > Google display ads are a great way to engage your audience. In this post, we help you design display ads that will achieve your marketing objectives. - Published: 2022-05-19 - Modified: 2022-10-27 - URL: https://www.bowlerhat.co.uk/how-to-design-display-banner-ads-for-google/ - Categories: Graphic Design, PPC --- > Think that you rank well locally? How about a mile away? Or two miles? Learn how to check local rankings across your entire target geography. - Published: 2022-03-22 - Modified: 2022-04-25 - URL: https://www.bowlerhat.co.uk/how-to-check-local-rankings/ - Categories: Local SEO, SEO --- - Published: 2022-03-18 - Modified: 2022-10-27 - URL: https://www.bowlerhat.co.uk/target-ads-on-google-display-network/ - Categories: PPC --- > Learn how to quickly and easily build an SEO-friendly website using affordable off-the-shelf tools. By Marcus Miller of Bowler Hat. - Published: 2022-03-09 - Modified: 2022-10-27 - URL: https://www.bowlerhat.co.uk/how-to-create-an-seo-friendly-website/ - Categories: SEO, Web Design --- - Published: 2022-03-07 - Modified: 2022-03-30 - URL: https://www.bowlerhat.co.uk/what-is-local-seo/ - Categories: Local SEO --- > A comprehensive look at how to market your care home on Google using SEO and Google PPC Ads. By Marcus Miller of Bowler Hat. - Published: 2022-03-02 - Modified: 2022-11-18 - URL: https://www.bowlerhat.co.uk/seo-ppc-for-care-homes/ - Categories: PPC, SEO, Strategy --- > Most link building efforts are back to front! Learn how to develop a winning mindset & build links that boost your SEO. By Marcus Miller of Bowler Hat. - Published: 2022-03-01 - Modified: 2022-03-30 - URL: https://www.bowlerhat.co.uk/ass-backwards-link-building/ - Categories: SEO - Tags: link building --- > This guide will help you to determine which type of SEO best suits your business, and in time, help your business become more visible online. - Published: 2022-03-01 - Modified: 2022-03-30 - URL: https://www.bowlerhat.co.uk/type-seo-actually-need/ - Categories: SEO --- > Learn how to select the best possible SEO package for your business and tap into the high return world of organic search. By Marcus Miller of Bowler Hat. - Published: 2022-02-27 - Modified: 2022-03-30 - URL: https://www.bowlerhat.co.uk/seo-packages-choose-wisely/ - Categories: SEO - Tags: digital marketing, SEO, Small Business SEO --- > In this guide, we outline how to create a clear Google Ads PPC strategy to maximise your results. By Marcus Miller of Bowler Hat. - Published: 2022-02-11 - Modified: 2022-03-30 - URL: https://www.bowlerhat.co.uk/ppc-strategy-guide/ - Categories: Guides, PPC Google Ads PPC is highly competitive. Storm in there with your guns blazing and your campaigns may well flounder. In this guide, we outline how to create a clear PPC strategy to guide you on the path to PPC success. --- > Find out the various ways you can check where your website is ranking in Google and how to use that data to improve your SEO campaigns. - Published: 2022-01-24 - Modified: 2022-02-28 - URL: https://www.bowlerhat.co.uk/check-website-rankings-google/ - Categories: SEO - Tags: digital marketing, Google, SEO, Small Business SEO --- > Five beginners SEO tips you can use in 2020 to optimise your site, improve ranking and drive more traffic from Google. By Marcus Miller of Bowler Hat. - Published: 2022-01-23 - Modified: 2022-01-24 - URL: https://www.bowlerhat.co.uk/seo-tips-beginners/ - Categories: SEO - Tags: digital marketing, SEO, seo basics, Small Business SEO --- > Learn whether Google Ads are a good fit for your small business and whether you should run them yourself or use a PPC consultant. - Published: 2022-01-17 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/do-google-ads-work-for-small-businesses/ - Categories: PPC --- > As a small business, your website is crucially important. In this article, we look at the problems with Yell websites so you can make an informed decision who to use when building your next business website. By Marcus Miller of Bowler Hat. - Published: 2022-01-16 - Modified: 2024-03-25 - URL: https://www.bowlerhat.co.uk/reasons-not-yell-web-design/ - Categories: Web Design - Tags: digital marketing, web design, websites, yell --- > We outline 7 key tips to help you dial in your local SEO and get your local business ranking at the top of the map pack and organic results. - Published: 2022-01-15 - Modified: 2022-02-10 - URL: https://www.bowlerhat.co.uk/local-seo-tips/ - Categories: SEO - Tags: Local SEO, SEO, Small Business SEO --- > One of the first questions we get asked is how long does SEO take? In this post, I am going to help you determine how long SEO would take for you. - Published: 2022-01-12 - Modified: 2022-10-27 - URL: https://www.bowlerhat.co.uk/how-long-does-seo-take/ - Categories: SEO - Tags: digital marketing, SEO, Small Business SEO --- > There are many reasons why an SEO campaign can fail to work. We review common problems and how to put them right to generate organic traffic. - Published: 2022-01-05 - Modified: 2022-01-13 - URL: https://www.bowlerhat.co.uk/seo-not-working/ - Categories: SEO --- > In our guide to conversion rate optimisation (CRO), learn how to improve conversion rates on your website to generate more leads and sales. - Published: 2021-12-08 - Modified: 2021-12-08 - URL: https://www.bowlerhat.co.uk/beginners-guide-to-conversion-rate-optimisation/ - Categories: Conversion Rate Optimisation --- > This article looks at how to write an email to your clients asking for a Google review. A quick email can help your reviews grow and your SEO flourish. - Published: 2021-12-01 - Modified: 2021-12-02 - URL: https://www.bowlerhat.co.uk/write-email-asking-google-review/ - Categories: SEO - Tags: Google, Local SEO --- > In this article, we cover everything you need to determine whether SEO is a good fit for your small business. - Published: 2021-12-01 - Modified: 2021-12-02 - URL: https://www.bowlerhat.co.uk/is-seo-good-for-small-businesses/ - Categories: SEO --- > Understanding keyword match types is key to running successful Google Ads campaigns. Learn how to use match types to cut costs and boost results. - Published: 2021-11-16 - Modified: 2021-11-26 - URL: https://www.bowlerhat.co.uk/understanding-keyword-match-types-for-google-ads/ - Categories: PPC --- > This guide will teach you how to optimise your Google Ads campaigns through A/B Testing, including tools, benefits and guidance! - Published: 2021-11-11 - Modified: 2021-12-08 - URL: https://www.bowlerhat.co.uk/a-b-testing-for-google-ads/ - Categories: PPC --- > Our guide will help you maximise conversions and optimise your digital campaigns to ensure you are getting the best bang for your buck. - Published: 2021-10-11 - Modified: 2021-10-18 - URL: https://www.bowlerhat.co.uk/google-display-banner-ads-a-beginners-guide/ - Categories: PPC --- > In this article, we show you how to evaluate local SEO companies and how to find a local company that can help you hit your SEO goals. - Published: 2021-10-05 - Modified: 2022-10-20 - URL: https://www.bowlerhat.co.uk/choose-a-local-seo-company/ - Categories: SEO --- > Learn about the 4 key success factors you must master to create Google Ads campaigns that turn clicks into customers. By Marcus Miller. - Published: 2021-09-28 - Modified: 2022-01-26 - URL: https://www.bowlerhat.co.uk/google-ads-the-4-key-success-factors/ - Categories: PPC --- > This article looks at why most website design is done wrong, and more importantly, how to do it right and transform your marketing. - Published: 2021-09-19 - Modified: 2021-10-05 - URL: https://www.bowlerhat.co.uk/scientific-website-design/ - Categories: Conversion Rate Optimisation --- > What is SEO? Learn what SEO is and you can leverage this often misunderstood marketing tactic to gain more traffic from Google. - Published: 2021-09-15 - Modified: 2022-01-25 - URL: https://www.bowlerhat.co.uk/what-is-seo/ - Categories: SEO - Tags: SEO --- - Published: 2021-06-02 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/datejacking/ - Categories: Guides, Social The new way to stay on top of your social media game! Datejacking improves on newsjacking in every way. It is predictable, scalable and most of all simple. So what are you waiting for? --- > Web hosting comes in many shapes and sizes. But how important is the quality of your website hosting for your SEO? In this article we look at just important hosting quality is for SEO and how to grade your current hosting and identify the best hosting provider. By Marcus Miller - Bowler Hat. - Published: 2021-01-14 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/how-important-is-web-hosting-for-seo/ - Categories: Conversion Rate Optimisation, SEO, Web Design - Tags: digital marketing, SEO, web design, websites --- - Published: 2020-08-18 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/website-planning-guide-for-start-ups-and-small-businesses/ - Categories: Guides, Web This guide sets out everything you need to consider when planning a website for a startup or small business. --- > Small businesses can leverage chatbots to save time and money. Here are 5 effective ways you can use chatbots to achieve your business goals. - Published: 2020-01-30 - Modified: 2020-01-30 - URL: https://www.bowlerhat.co.uk/small-businesses-chatbots/ - Categories: Web Design --- > Google Ads is a powerful way to promote your roofing business. We look at 7 tips to help you save money and generate more return from your ad spend. - Published: 2019-11-25 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/google-ads-ppc-roofers/ - Categories: PPC - Tags: Google Ads, ppc, Roofers --- > 7 key takeaways from the Google Search Quality Evaluator Guidelines that you can put in place to improve your visibility in Google search today. - Published: 2018-12-20 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/google-search-quality-evaluator-guidelines/ - Categories: SEO - Tags: Google, SEO --- > E-A-T stands for Expertise, Authority & Trust and is used by Google to rank your website. Our checklist outlines 13 ways you can improve your E-A-T rating. - Published: 2018-12-19 - Modified: 2022-03-21 - URL: https://www.bowlerhat.co.uk/eat-checklist/ - Categories: SEO - Tags: digital marketing, Google, SEO, websites --- > Affordable SEO is a minefield. Most services will range from ineffective to potentially damaging. In this article, we detail how to find a safe and effective SEO package at a realistic price. - Published: 2018-10-03 - Modified: 2023-11-10 - URL: https://www.bowlerhat.co.uk/affordable-seo-rank-without-breaking-the-bank/ - Categories: SEO - Tags: digital marketing, SEO, Small Business SEO --- > In this article we show how simply moving to a truly optimised hosting environment can triple site performance without tons of technical overhead. - Published: 2018-08-24 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/how-good-hosting-speeds-up-wordpress-by-over-200/ - Categories: Web Design, WordPress - Tags: web design, websites, wordpress --- > In this blog post, I will be deciphering all the main necessities you need to keep in mind when designing your website whilst revising some of the basics. - Published: 2018-08-03 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/web-design-guide-beginners/ - Categories: Web Design - Tags: digital marketing, web design, websites, wordpress --- > Last month’s GDPR-pocalypse was something nobody was really looking forward to. So where are we one month on? Are you compliant? - Published: 2018-06-29 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/gdpr-one-month-on/ - Categories: Web Design --- > Find out why social media is important for your business, the top social media platforms, and how to tap into this stream of potential customers. - Published: 2018-06-22 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/social-media-marketing-small-businesses/ - Categories: Social - Tags: social media --- > In this article, I highlight the best plugins to use to improve your WordPress website's page speed. Many site speed issues can be fixed by installing plugins. I list the common issues that arise in the Google PageSpeed Tester and which plugins can resolve them. - Published: 2018-06-15 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/improve-wordpress-website-speed-using-plugins/ - Categories: Web Design, WordPress --- > Securing your website is a crucial component of looking after your customers’ data in compliance with GDPR. This post details how to secure your WordPress site to ensure your data is safe and you avoid a heft fine. By Marcus Miller, Bowler Hat. - Published: 2018-05-21 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/gdpr-wordpress-security/ - Categories: Web Design, WordPress - Tags: digital marketing, GDPR, Website Security, wordpress --- > More often than not, images are the main reason why your website is producing poor results when it comes to speed. This blog post details how to optimise your images to improve site speed. - Published: 2018-05-11 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/optimise-images-site-speed/ - Categories: Web Design - Tags: digital marketing, web design, websites --- > If you are looking at moving into or improving your eCommerce capability you will likely have come across the Shopify platform. In this post, I am going to give you an overview of what Shopify is and the feature set so you can make a decision if Shopify is the right eCommerce platform for your business. - Published: 2018-04-27 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/what-is-shopify/ - Categories: Web Design - Tags: web design, websites --- > I evaluate some of the main CMS platforms to see which is best for your small business website to try and help you decide where your time, money, and effort is going to be best used. - Published: 2018-04-20 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/best-cms-small-business-websites/ - Categories: Web Design, WordPress - Tags: digital marketing, web design, websites, wordpress --- > I have created guidelines on how to optimise the speed of your website by choosing a fast theme and avoiding installing plugins which could slow your website down. - Published: 2018-04-06 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/optimise-site-speed-choosing-best-themes-plugins/ - Categories: Web Design, WordPress - Tags: web design, websites, wordpress --- > PPC is a way of marketing on search engines. This post provides a brief overview of pay-per-click marketing so that you can understand how it works and start using PPC to benefit your business. - Published: 2018-03-29 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/what-is-ppc/ - Categories: PPC - Tags: digital marketing, Google, ppc, SEM --- > Link building is not the easiest SEO tactic to understand. So, we detail the who, what, where, when, and why of link building so you know what it is and why it is so important to your SEO strategy. - Published: 2018-03-23 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/what-is-link-building-why-is-it-important/ - Categories: SEO - Tags: digital marketing, SEO, seo basics, Small Business SEO --- > This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s easy to implement and doesn’t require a big budget so any small business can employ this strategy today to start getting results and reap the benefits of content marketing. - Published: 2018-03-16 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/simple-content-marketing-strategy-boost-small-business/ - Categories: Content Marketing - Tags: content, content marketing, digital marketing --- > In 2018, improving the speed of your website has now moved from being an option to a necessity. Google is starting to downgrade slow websites and users expect speedy sites. We highlight 3 tools you can use to assess and optimise your website's speed. - Published: 2018-03-02 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/check-speed-website/ - Categories: SEO, Web Design - Tags: web design, websites --- > WordPress is one of the largest content management systems for web design and development, so it is vital to know some of the basic ground knowledge. This blog will identify some of the key aspects of WordPress, outline how you can benefit from learning the basics, and help you familiarise yourself with the platform. - Published: 2018-02-23 - Modified: 2021-11-25 - URL: https://www.bowlerhat.co.uk/wordpress-beginners-basics/ - Categories: Web Design, WordPress - Tags: web design, websites, wordpress --- > The way people purchase their food has changed a lot over the past few years. In this article, we explore the ways in which you can make your restaurant's website the best in 2018 and how you can connect with thousands of hungry customers... - Published: 2018-02-16 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/make-restaurants-website-best/ - Categories: Web Design - Tags: digital marketing, web design, websites --- > The Facebook news feed is changing. One thing’s for sure is that the change will apply to all, whether it's a personal profile or a business page, and the recent changes will have the biggest impact on professional pages. But how will these recent changes to the Facebook news feed affect small businesses? - Published: 2018-02-09 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/facebook-news-feed-changes-affect-small-businesses/ - Categories: Social - Tags: social, social media --- > We discuss how the recent changes to Facebook's news feed will impact advertisers. The important thing to note is that ads will not be affected by the coming change and it is business as usual for advertisers. Only organic page reach will really be hit. Facebook is simply becoming more pay to play than it is already. - Published: 2018-02-02 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/changes-facebook-news-feed-advertisers/ - Categories: PPC, Social - Tags: digital marketing, online advertising, social --- > Email marketing is one of the most effective ways of reaching and engaging prospects. Here's how to improve results from your email marketing campaigns. - Published: 2018-01-12 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/email-marketing-tips-improve-performance/ - Categories: Content Marketing - Tags: content, content marketing, digital marketing --- > SERPs are the search engine result pages and in this post we look at the various types of SERPs and how you can leverage these to improve your organic SEO. - Published: 2017-11-08 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/serp-seo-acronyms-jargon-explained/ - Categories: Content Marketing, SEO - Tags: SEO, seo basics, Small Business SEO --- > This post looks at 29 of the best ways to promote & market your content to ensure you get the best results you can and make content marketing work for you. - Published: 2017-10-27 - Modified: 2022-04-04 - URL: https://www.bowlerhat.co.uk/29-best-ways-promote-market-content/ - Categories: Content Marketing - Tags: content, content marketing, digital marketing --- > To help you get started with advertising on Facebook, we look at the best Facebook ad formats that will help you meet your business objectives. - Published: 2017-10-23 - Modified: 2017-10-23 - URL: https://www.bowlerhat.co.uk/facebook-ad-formats-business-objectives/ - Categories: PPC, Social - Tags: digital marketing, online advertising, social media --- > This article highlights the best and most effective way to do bulk redirects in WordPress in 5 simple steps to save time and make your job easier. - Published: 2017-10-13 - Modified: 2021-10-06 - URL: https://www.bowlerhat.co.uk/bulk-redirects-wordpress/ - Categories: Web Design, WordPress - Tags: digital marketing, web design, websites, wordpress --- > How to optimise your Google My Business listing to help your business’s local ranking and enhance your presence in Google search to boost your business. - Published: 2017-09-29 - Modified: 2017-09-29 - URL: https://www.bowlerhat.co.uk/optimise-google-business-listing/ - Categories: SEO - Tags: digital marketing, Google, Local SEO, seo basics, Small Business SEO --- > I highlight some of the best types of content that boost engagement on social media so you can develop relationships, increase trust, and build a community. - Published: 2017-09-26 - Modified: 2023-07-27 - URL: https://www.bowlerhat.co.uk/content-boost-engagement-social-media/ - Categories: Content Marketing, Social - Tags: content, content marketing, digital marketing, social, social media --- > This post highlights all you need to know about Google's new Time to Interactive metric so you can maximise your site's performance. - Published: 2017-09-08 - Modified: 2017-09-08 - URL: https://www.bowlerhat.co.uk/site-performance-time-to-interactive/ - Categories: Web Design - Tags: digital marketing, UX, web design, websites --- > Getting your website indexed by Google is the first step in a successful SEO campaign. In this article, we show you the best and fastest way to get indexed. - Published: 2017-09-01 - Modified: 2017-09-01 - URL: https://www.bowlerhat.co.uk/submit-website-search-engines/ - Categories: SEO, Web Design - Tags: digital marketing, Google, SEO, seo basics, websites --- > See our ultimate content optimisation guide here. Use these 10 simple yet effective ways to optimise your content even if you don't know anything about SEO! - Published: 2017-08-25 - Modified: 2017-08-25 - URL: https://www.bowlerhat.co.uk/simple-effective-ways-optimise-content/ - Categories: Content Marketing - Tags: content, content marketing, digital marketing --- > A site’s design is key in helping a business achieve their marketing goals. Here's what you should consider when designing a marketing-focused website. - Published: 2017-08-04 - Modified: 2017-08-04 - URL: https://www.bowlerhat.co.uk/design-website-achieves-business-goals/ - Categories: Web Design - Tags: digital marketing, web design, websites --- > This post looks at how to write a high-performing Google Adwords Extended PPC ad that increases click-through rate, quality score, and conversion rate. - Published: 2017-07-21 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/write-high-performing-ppc-ads-convert/ - Categories: Content Marketing, PPC - Tags: content, digital marketing, Google, ppc, SEM --- > These top 5 WordPress plugins will help you speed up the development of your WordPress website to help you reach that deadline faster. - Published: 2017-07-14 - Modified: 2017-07-14 - URL: https://www.bowlerhat.co.uk/wordpress-plugins-speed-development-website/ - Categories: Web Design, WordPress - Tags: web design, websites, wordpress --- > Yoast SEO can improve the SEO performance of your WordPress website. These are the best configurations to use the plugin to its full potential. - Published: 2017-07-07 - Modified: 2017-07-07 - URL: https://www.bowlerhat.co.uk/configure-yoast-seo-plugin-wordpress/ - Categories: Web Design, WordPress - Tags: Local SEO, web design, websites, wordpress --- > This article explores a few key things to consider in order to use motion to your advantage to gain conversions and achieve your business goals. - Published: 2017-06-27 - Modified: 2017-06-27 - URL: https://www.bowlerhat.co.uk/motion-benefit-drawback-website-design/ - Categories: Web Design - Tags: web design, websites --- > With thousands of WordPress themes available, finding the right one can be tough. This checklist will help you find the WordPress theme best suited for you. - Published: 2017-06-22 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/choose-perfect-wordpress-theme/ - Categories: Web Design - Tags: digital marketing, websites, wordpress --- > Generating your Google review URL is quick and easy. This article highlights how you can create a Google review link to get those reviews piling in. - Published: 2017-06-02 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/google-review-link-generator/ - Categories: SEO - Tags: Google, SEO --- > Learn how to get more google reviews for your Google my business page with our 3 easy steps. Click to read more. - Published: 2017-05-26 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/get-google-reviews/ - Categories: SEO - Tags: digital marketing, Google, Local SEO --- > A community is a group of people with a shared interest, value or belief. Build a community around your brand & form relationships to benefit your business. - Published: 2017-05-05 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/loyal-online-community-social-media/ - Categories: Content Marketing, Social - Tags: content marketing, digital marketing, social media, strategy --- > Without SEO you won't be found on search engines and bring visitors to your website. Optimise your site for search engines with these few SEO essentials. - Published: 2017-04-28 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/optimise-website-search-engines/ - Categories: SEO, Web Design - Tags: digital marketing, on page seo, SEO, seo basics, websites --- > In this article, we are going to go into more detail on advertising your business using PPC on the popular search engines Google & Bing. - Published: 2017-04-21 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/search-advertising-ppc-overview/ - Categories: PPC - Tags: digital marketing, online advertising, ppc, SEM --- > Online advertising is a good place to start a digital marketing campaign. This article looks at the options for advertising online. - Published: 2017-04-11 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/online-advertising-options/ - Categories: PPC - Tags: digital marketing, online advertising, ppc, SEM --- > This post outlines what every small business should consider when deciding whether to build their website in WordPress. - Published: 2017-04-07 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/pros-cons-small-business-using-wordpress/ - Categories: Web Design, WordPress - Tags: digital marketing, websites, wordpress --- > Here are my recommended elements that you should add to your footer so that when someone views your footer they can see exactly what they need. - Published: 2017-03-31 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/include-websites-footer/ - Categories: Web Design - Tags: CTA, digital marketing, UX, websites --- > Use these 5 cool tools to create some great content and streamline your social and content strategy. - Published: 2017-03-24 - Modified: 2017-03-24 - URL: https://www.bowlerhat.co.uk/5-nifty-social-content-tools/ - Categories: Content Marketing, Social - Tags: content, content marketing, digital marketing, social, social media, strategy --- > If you’re a small business and you haven’t got a website yet, you’re missing out. These are the elements every small business needs for a successful site. - Published: 2017-03-17 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/every-small-business-website/ - Categories: Web Design - Tags: digital marketing, websites --- > This post will examine how you can optimise your Twitter profile to create a great first impression and fully utilise the platform’s potential. - Published: 2017-03-10 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/optimise-twitter-profile/ - Categories: Social - Tags: digital marketing, social media --- > These plugins will ensure that your WordPress website is optimised for maximum performance and nothing slips through the cracks. - Published: 2017-02-27 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/plugins-wordpress-site-needs-avoid-disaster/ - Categories: Web Design - Tags: digital marketing, UX, websites, wordpress --- > This short and useful setup guide lends a helping hand to those struggling to set up email on their mobile devices. - Published: 2017-02-17 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/set-email-phone-tablet/ - Categories: Web Design - Tags: digital marketing, websites --- > Content marketing is much more than writing blogs. Try some of these 80 types of content to inspire your creativity and supercharge your content strategy. - Published: 2017-02-03 - Modified: 2017-02-03 - URL: https://www.bowlerhat.co.uk/80-types-content-inspire-creativity-supercharge-content-strategy/ - Categories: Content Marketing - Tags: content, content marketing, digital marketing --- > Learn the best ways to optimise your website with Bowler Hat's blog. Read on to find out how to redirect one page of a website to a new domain. - Published: 2017-01-06 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/redirect-page-new-domain/ - Categories: Web Design --- > Learn how to claim ownership of your Google my business page with our blog post. Click here to read how to verify your page. - Published: 2016-12-16 - Modified: 2021-11-24 - URL: https://www.bowlerhat.co.uk/claim-ownership-verified-google-business-page/ - Categories: SEO --- --- ## Case Studies - Published: 2025-09-19 - Modified: 2025-09-29 - URL: https://www.bowlerhat.co.uk/case-studies/hellodpo-case-study/ - Services: Web Design --- - Published: 2025-09-19 - Modified: 2025-09-29 - URL: https://www.bowlerhat.co.uk/case-studies/alpha-development-case-study/ - Services: Web Design --- - Published: 2025-09-19 - Modified: 2025-09-29 - URL: https://www.bowlerhat.co.uk/case-studies/sandwell-colleges-case-study/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-10-24 - Modified: 2024-10-24 - URL: https://www.bowlerhat.co.uk/case-studies/analytics-configuration-for-major-uk-international-airport/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-08-20 - Modified: 2024-10-09 - URL: https://www.bowlerhat.co.uk/case-studies/wallace-chess-case-study/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-08-20 - Modified: 2024-10-09 - URL: https://www.bowlerhat.co.uk/case-studies/louisa-jane-interiors-case-study/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-08-20 - Modified: 2024-10-09 - URL: https://www.bowlerhat.co.uk/case-studies/absolute-epm-case-study/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-08-20 - Modified: 2024-10-09 - URL: https://www.bowlerhat.co.uk/case-studies/elonex-case-study/ - Services: Web Design --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2024-08-20 - Modified: 2024-10-09 - URL: https://www.bowlerhat.co.uk/case-studies/little-bears-case-study/ --- > Three mobile-optimised website landing pages developed for a local group of colleges to aid in enrollment. - Published: 2022-10-13 - Modified: 2022-11-23 - URL: https://www.bowlerhat.co.uk/case-studies/college-enrolment-landing-pages-case-study/ - Services: Web Design --- > Bowler Hat worked with Zest Education to design a new website for their recruitment agency that was optimised for SEO & Digital Marketing. - Published: 2022-04-25 - Modified: 2022-06-27 - URL: https://www.bowlerhat.co.uk/case-studies/zest-education-case-study/ - Services: SEO, Web Design --- - Published: 2022-04-25 - Modified: 2022-06-20 - URL: https://www.bowlerhat.co.uk/case-studies/writing-west-midlands-case-study/ - Services: Web Design --- > Bowler Hat have delivered SEO, PPC & Digital Marketing for Cluego over several years and through the COVID-19 Pandemic. - Published: 2020-11-09 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/cluego-case-study/ - Services: SEO, Web Design --- - Published: 2018-02-14 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/bright-white-case-study/ - Services: Web Design --- - Published: 2018-02-12 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/john-evans-case-study/ - Services: Web Design --- - Published: 2018-02-12 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/rofuto-case-study/ - Services: Web Design --- - Published: 2017-06-08 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/studio-131-case-study/ - Services: Web Design --- > The charity OMS lost over 90% of their organic traffic after a website redesign. Learn how we identified the problem and restored the traffic. - Published: 2016-11-08 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/overcoming-multiple-sclerosis-case-study/ - Services: SEO --- > Bowler Hat built a new website and implemented SEO for a local plasterer - the business now relies solely on organic search for all leads. - Published: 2016-11-08 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/jrm-plastering-case-study/ - Services: Web Design --- - Published: 2016-08-01 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/payara-case-study/ - Services: PPC, SEO --- - Published: 2016-08-01 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/luvdup-case-study/ - Services: Content, Social --- - Published: 2016-07-29 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/willmott-dixon-case-study/ - Services: Web Design --- > Bowler Hat helped Seven Capital launch the business with a global Google Ads PPC digital marketing campaign selling several hundred properties. - Published: 2016-07-29 - Modified: 2022-06-09 - URL: https://www.bowlerhat.co.uk/case-studies/seven-capital-case-study/ - Services: PPC --- ---