Chapter 4: How to Datejack

 

From the Initial Idea to Implementation

Chapter 4: How to Datejack

 

From the Initial Idea to Implementation

A Brief Introduction

 

Ready to take your content marketing to the next level with datejacking? Now you know what datejacking is, let’s dive into how you can use datejacking to superpower your content marketing efforts and ride the wave of popularity and enthusiasm around key dates and topics.

 

We have broken the basics of #datejacking down into 3 simple steps:

Datejacking Guide

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Dates

 

Firstly, review all relevant dates. This guide includes some of the big and obvious ones and you can download our Datejacking PDF at the end of this article for a fully comprehensive list with over 100 dates and resources to easily identify many more. You will want to compile all the relevant dates and add them to a calendar. Google Calendar allows you to easily create a calendar which you can use for this.

 

The dates you use can be fun or they can be serious. They can be closely aligned with your industry like the start of a specific season or they can be popular holidays. Don’t be too rigid here – outline a number of dates that you think may be useful and then brainstorm content ideas with your team around these dates.

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