Datejacking allows you to plan an effective campaign in advance to really develop and enhance your content’s impact. Tap into the readily available audience from popular events and piggyback onto the popularity of these dates to optimise your brand performance.
When we break this down, #Datejacking has 3 easy steps:
- Identify a date and theme for your content that aligns with your brand
- Produce that piece of content that will engage with your audience
- Promote the hell out of it
Ultimately, content marketing is difficult. Datejacking is an easy way to make your content more sticky and increase your odds of content marketing success.