In recent years, the importance of page speed and loading time has been a recurring theme. Ignoring site performance issues is perilous for the success of a website, with site visitors (including Google and soon to be Facebook) turning away in droves from slow-loading sites. A recent Google study indicated that 53% of people will abandon a mobile site if it takes more than three seconds to load. Yet, the actual sites in this study often took more than 22 seconds to load, so clearly, we have lots of work to do here. Below are a few articles you maybe be interested in...

In 2017 and beyond there is no good reason to submit your website to the major search engines. You can and should register your site with Google Search Console and Bing Webmaster Tools to get diagnostic information from these search engines yet there is no specific need to do this. If your website is live on the Internet and you are doing the usual digital marketing basics like having social media profiles and creating listings in relevant business directories like Yell.com, then the best SEO tip we can recommend is submitting your website to search engines, so that your site will...

In today’s social climate, aesthetic is becoming an increasingly crucial way to portray your brand's identity and help you stand out from your competitors. With the majority of the world’s population now online, your business’s website is the new storefront and web designers the new visual merchandisers. With a background in illustration, I completely understand the desire to create an incredibly flashy website that's hugely creative. However, after spending time working as a UX and web designer for a marketing company, the importance of functionality at the design stage has made itself clear. A site’s design can be key in helping or...

When building a WordPress website, there are many WordPress plugins available that can help you reach that completion deadline faster. Through personal experience, I use these 5 WordPress plugins that help me speed up the development time for a website, and I’ll explain why you should too.   1. Duplicate Page   When creating pages for your website, you may be spending a long time creating similar posts and pages by copying the content from one page onto another. This plugin simply adds the option to duplicate a post/page in one click. As simple as this sounds, this saves me plenty of time when creating...

If you’ve ever tried to optimise your WordPress website for SEO, you’ve surely heard of the Yoast SEO plugin. Yoast SEO is arguably the best plugin available for improving your SEO performance on WordPress and has over 1 million active installs. Once you install the Yoast SEO plugin on your WordPress website, the plugin will automatically improve some areas of your website upon installation, such as changing your homepage so that it doesn’t have "Just Another WordPress Site" in its page title, and creating a sitemap for your website. However, I recommend manually checking some of the configurations of the plugin to...