I read somewhere that a name should be like the point of a knife - it should open up the mind to let the marketing message penetrate. That always stuck with me, and in a world so rich with the undifferentiated competition this seems now more important than ever. Ideally, a name should start the process of understanding for your product with the potential customer. Head and Shoulders is a great name for a shampoo. Muck Off is a great name for a cleaning product for mountain bikes. These names waste no time explaining exactly what the product does. Some companies seem...

Whatever your job role you likely need to get more done and work in the most efficient way possible. This, in turn, leads to us often doing several things at once. Multitasking as it were. And in fact, many of us are great multitaskers - from juggling email, social media, phone calls and then several projects at any one time. If we could not multi-task we wouldn't get much done at all - right?   Drive and Driving Fortunately, we have several studies that clearly illustrate the impact of multitasking. One study in particular looks at the impact of talking on the phone...

In a world ever more crammed with advertising messages, how do you position yourself as the right choice for your future customers? USPs? Value Propositions? These are all important marketing tools, but in an industry where there is often little to distinguish the promises made by company A or company B, there is another and sometimes overlooked way: be first.   The Second Man on the Moon Who was the first man on the Moon? Easy right? But who was second? This is just as true in business, and when you think of cola you likely think of Coke. Some brands even become...

Have you come across Angry Birds? It's a game you can get for your phone where you have to fire a bird at a structure with some pigs on it. Sounds random. Kind of is I guess. My youngest, George, loves it. And like most parents of today if we are busy or out and about we will often hand over the phone or tablet to keep my youngest occupied whilst we eat. Guilty as charged. Angry Birds is no longer just a game, though. It is now a cartoon, a film and a range of toys. And 4-year-olds are way...

Links. This could be a one-word blog post. I will expand. But the answer is just that simple. Content provides so much value to your business. Sure, good content can be a link magnet and it can expand the topical scope of your business. These are all good things. But we must not forget that solid content marketing efforts can do so much more than simply being a linkable asset for SEO purposes.   There is a great quote that succinctly puts this far better than I am managing here: "Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing...