Hey folks, right, after yesterday's look at reasons to use Content Marketing as rocket fuel for your SEO efforts and for establishing stability in an ever perilous search marketing landscape I wanted to provide a few examples of sites that have used content, and a bunch of SEO smarts to take their marketing and businesses to the next level. So, without any further waffling on my part, let's take a look at some of the biggest and the best in the Content Marketing game.   1. SEOMoz Can’t really do this without mentioning the Moz. Most probably the biggest SEO tools company out there...

I am not sure how other SEO consultants find it, but often, when talking to small companies about SEO, the idea of content marketing as an element of SEO is something that it’s hard to put across and even harder to sell. Many people that I talk to still want to view SEO as a simple service with guaranteed results and phrases like ‘seo is a long term investment’ tend to fall on deaf ears or are quickly followed up with 'but how much for the links?'.   I want that   To cut some slack here, it’s less the small business owner at...

How many of you business owners out there have picked up work from friends, acquaintances or through referrals from an existing client? How much easier is it to seal the deal and win the work in these instances? Have you ever stopped to think just why that is the case? What is the difference here?   The Trust Barrier   Well, in some cases, if you have a prior relationship with the prospect then it is just that, you already have established yourself (albeit in a different context) so making your business case is somewhat easier. Likewise, if it is a referral, you have an...