If I could pick one thing that most people get wrong when first looking at Internet Marketing and SEO it is the tendency to try and turn marketing, what should be a largely creative endeavour with the some technical overtones into a procedural, bullet-pointed list of tasks that must be acted on with rote repetition. Blogging certainly falls under the Internet Marketing / SEO umbrella and therefore we end up with people trying to take this procedural approach to writing Blog posts and it is this approach, this mindset that leads these people to fail and try ever more desperate and...

If you have PDF versions of articles on your site there is always a chance that they may get indexed and flagged as being duplicates and therefore impact upon the ability for either the parent page or the PDF to rank. Additionally, PDFs generally make for poor landing pages and should a user arrive at a PDF page on your site there is no branding, no navigation and no way for them to consume any more of your content or do pretty much anything other than click back to the search results - not a good thing. Further, still, links could end up pointing...

With all of the recent hoo-ha over Google penalties for bad link building practices, the SEO world has moved 'en masse' over to Guest Posting as a big part of the link building process.   Now, whilst reading the updated webmaster guidelines and specifically the page on link schemes and what constitutes a link scheme one small section jumped out at me: Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link   "Posts that...

Internet Marketing - the new frontier, the wild, wild west. A brutal landscape where David can and has toppled many a goliath with SEO and guerilla style internet marketing techniques. You know the drill, but problem is, despite doing a bit of everything you read about or that your agency advised it’s just not working out for your small business.   Internet Marketing Strategies & Techniques   There are many ways to market your business online: SEO often leads the charge followed closely by PPC, CRO, Social Media, Content Marketing, Link Building, Lead Generation and Email Marketing. Yet, despite engaging in some, or possibly...

So, you realise that blogging is the current big thing in inbound marketing and can really kick start your SEO but the problem is, you simply don’t know what to blog about? Sound Familiar?   Blog + Content = SEO?   When it comes to blogging, or SEO, all too often, people get the message, but miss the point. That is, you can’t just set up a blog, and add random or weak content (drivel) and then scratch your head and wonder why your blog has not taken off. All too often, the plan is just to copy content from other sites or to just...