Willmott Dixon Case Study

Bespoke Website Design & Build

The Backstory

Willmott Dixon are currently developing a 650-room hub for over 6000 students at the Birmingham City University Campus. This will be known as Curzon B and builds upon the work done with the original Curzon Street extension.

The primary challenge here was to create a site that talks to the diverse range of stakeholders. From students to other potential academic institutions and businesses looking for a similar form of development, we needed to showcase the development of the BCU campus.

  • Showcase the development to all stakeholders
  • 100% responsive design
  • Private log-in area for students
  • Easy to maintain with several people contributing content
  • Engage with Target Audience

We Delivered

Through researching other such developments that had successfully communicated entire developments to a relative target audience, we managed to create a bespoke website design using WordPress. WordPress was chosen for the CMS due to its ease of use and multi-tiered user levels that allowed us to have multiple authors, editors, and publishers.

The outcome was a website that:

  • Appealed to all Stakeholders
  • Integrated Willmott Dixon’s social media channels
  • Bespoke site developed based on the WordPress CMS
  • Incorporated 3 different brands
  • Used newsfeed’s to engage with the users
  • Is fully responsive

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