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Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems. This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few. This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that. What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of...

In 2018, improving the speed of your website has now moved from being an option to a necessity. Google is starting to downgrade slow websites and users expect speedy sites. Two recent studies have shown the impact of a single additional second of loading time: 1 second costs Amazon $1.6 billion in sales and every additional second of loading time causes 10% of users to leave the BBC website. And this impact is just as pronounced in the small business world. By speeding up your website you can improve your SEO and maximise the number of clicks that turn into customers. This...

With WordPress being one of the largest content management systems for web design and development, it is vital to know some of the basic ground knowledge, especially for beginners. This blog will identify some of the key aspects of WordPress, outline how you can benefit from learning the basics, and help you familiarise yourself with the platform.   What Is WordPress? Starting as a simple blogging system, WordPress has evolved into the largest Content Management System used to this day. As WordPress grew, they gained hundreds upon thousands of users all working in different fields and, in time, developed into a CMS that powers...

You have your restaurant set up, the menus nailed, and you are slowly running out of budget. So how do you connect with the thousands of hungry customers out there? Your website is the gateway to your business. Before even walking through your door, your potential customer base will probably have had some form of contact with you online first and so it's crucial that your website is the best. For restaurants, this initial contact is vital. In fact, according to the booking giants, OpenTable, the 2017 figure for the number of people who take to the web to check out a...

What’s Changing? The Facebook news feed is changing. One thing that’s for sure is that the change will apply to all, whether it's a personal profile or a business page. But the recent changes will have the biggest impact on professional pages. Big changes to the algorithms will be rolled out over the next few months and will affect news feed rankings. Mark Zuckerberg made this announcement back in January, with the focus being more on friends and family and the intention to make people feel good about Facebook again. “One of our big focus areas for 2018 is making sure the time...

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