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If you own a WordPress website, you’ll likely be aware of the concept of themes and plugins. Themes and plugins are some of the core functionalities of WordPress and are required if you don’t want to use the simplistic default appearance. Themes exist to give you more customisation to your website and so that your website looks unique. There are plenty of themes available - some free and some premium - so you may find yourself spending a very long amount of time trying to find the perfect theme. One consideration that is often missed is how fast the theme is. If you’ve...

What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click. Essentially, PPC is a targeted way of buying visits to your site that will hopefully end in conversions, whether this is a sale, conversion, or sign-up etc. It can be a great marketing method if your CPC (cost-per-click) is low, enabling you to still have a good return on investment (ROI). However, it can be extremely competitive in some industries and requires regular maintenance to maintain a good CPC and a steady number of conversions. PPC often changes...

I think we can all agree, link building is not the easiest SEO tactic to understand. So, if you haven’t bookmarked this page yet then do it, or download it, screenshot it, make notes of it, or do anything you need to do in order to memorise its contents because this guide has now become your link building bible. Let’s start off by getting the boring who, what, where, when, and why stuff out of the way.   What Is Link Building? First of all, let’s break things down, starting with links. Not to question your intelligence, but not everyone knows what a link is...

Content marketing is all about providing useful, relevant, and valuable content your prospects and customers need to help them solve their issues and problems. This has a host of benefits, including increased brand awareness, engagement, leads, traffic, conversions, brand trust, loyalty, credibility, reputation, and authority, to name just a few. This simple 2 step content marketing strategy involves identifying audience questions and creating content that answers these questions. It’s as simple as that. What’s more, it’s easy to implement and doesn’t require a big budget, so any small business can employ this strategy today to start getting results and reap the benefits of...

In 2018, improving the speed of your website has now moved from being an option to a necessity. Google is starting to downgrade slow websites and users expect speedy sites. Two recent studies have shown the impact of a single additional second of loading time: 1 second costs Amazon $1.6 billion in sales and every additional second of loading time causes 10% of users to leave the BBC website. And this impact is just as pronounced in the small business world. By speeding up your website you can improve your SEO and maximise the number of clicks that turn into customers. This...

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