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Posted at 11:00h in Web Design, WordPress

So you own a small business. You don’t want to fork out a small fortune for a website, and you don’t necessarily want to spend the next 6 years building your site. Well, lucky for you, there are many different weapons of choice at your disposal. The only variables you need to consider are pricing, time, and functionality. So you’re looking into forging a new site or simply re-building your old one, but you don’t know what to use. The short answer is, it all falls down to what type of business you own. If you run a pilates studio, then you’re...

Posted at 11:00h in Web Design

As a small business, your website is often the most important component of your digital marketing. Your website is the modern day shop window. Therefore, if your website does not look the part and perform, then all other digital marketing efforts will suffer. Suffice to say, who you work with to build and market your website is a key decision that can be the difference between success or failure in the modern, hypercompetitive online landscape. In this article, we take a look at the website design offerings from Yell.com and, in particular, the problems that often make Yell a poor choice for...

Posted at 12:00h in Web Design, WordPress

If you own a WordPress website, you’ll likely be aware of the concept of themes and plugins. Themes and plugins are some of the core functionalities of WordPress and are required if you don’t want to use the simplistic default appearance. Themes exist to give you more customisation to your website and so that your website looks unique. There are plenty of themes available - some free and some premium - so you may find yourself spending a very long amount of time trying to find the perfect theme. One consideration that is often missed is how fast the theme is. If you’ve...

Posted at 11:00h in PPC

What Is PPC? PPC stands for pay-per-click, and it’s a way of marketing on search engines. As it states in the name, you literally pay-per-click. Essentially, PPC is a targeted way of buying visits to your site that will hopefully end in conversions, whether this is a sale, conversion, or sign-up etc. It can be a great marketing method if your CPC (cost-per-click) is low, enabling you to still have a good return on investment (ROI). However, it can be extremely competitive in some industries and requires regular maintenance to maintain a good CPC and a steady number of conversions. PPC often changes...

Posted at 12:02h in SEO

I think we can all agree, link building is not the easiest SEO tactic to understand. So, if you haven’t bookmarked this page yet then do it, or download it, screenshot it, make notes of it, or do anything you need to do in order to memorise its contents because this guide has now become your link building bible. Let’s start off by getting the boring who, what, where, when, and why stuff out of the way.   What Is Link Building? First of all, let’s break things down, starting with links. Not to question your intelligence, but not everyone knows what a link is...

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