In this guide, we talk about why social media is important for your business, the top social media platforms, setting up your profile, and how to tap into this stream of potential customers.   Why is Social Media Marketing Important? Good question! Social media provides a platform where you can engage with your current and potential customers, share product and service information, and spread awareness of your brand and business. It’s also a great customer service tool. People like to hear real-life customers talking about how great your company and your customer service is, and anything that can help your marketing is certainly worth...

What’s Changing? The Facebook news feed is changing. One thing that’s for sure is that the change will apply to all, whether it's a personal profile or a business page. But the recent changes will have the biggest impact on professional pages. Big changes to the algorithms will be rolled out over the next few months and will affect news feed rankings. Mark Zuckerberg made this announcement back in January, with the focus being more on friends and family and the intention to make people feel good about Facebook again. “One of our big focus areas for 2018 is making sure the time...

Help streamline your social and content plan with these 5 cool tools.   1. Hootsuite   Hootsuite is a free (basic plan) social media management tool for small businesses. It allows you to schedule and post content across multiple social networks and keep track of and manage your social channels. Hootsuite Analytics lets you create custom reports and click summaries for all your feeds. You might want to check out HootSuite Pro and HootSuite Business plans for more advanced options.   2. Feedly   Feedly collates popular content from your favourite sources for easy content curation and integrates with social media management tools (for example, Buffer, SproutSocial and Hootsuite) for...

Making content can be a bit of a slog. But you have to remember that you can and should be capturing content any way you can. You may be a writer, you may not be, but the content does not necessarily come from a ‘creative’ person. The Head of Recall can’t write or shoot a film but they are potentially a fountain of easily accessible and excellent raw content. The key here is: finding content sources, reusing already existing content and taking advantage of real time.   Content Sources. These are the industry specialists; there are definitely people within your own business who hold a lot...