Questions are a staple ingredient of effective content. Whether you’re answering customers’ questions or asking questions of your industry, they are the key to success. Blog posts, ebook, infographics, podcasts and promotional videos. All about questions. Your target audience and your loyal customers all have pain points. They have questions that need answering all the time. But also, consider this: you can never become a thought leader in your industry unless you are also asking questions yourself.   How do I know what questions to answer?   Make a list. Write down every question your customers are asking you. Do a little research and see what...

When it comes to people sharing your content, connections can be grouped into three circles. Ultimately, you want to reach your third circle, the Holy Grail, by initially captivating your first circle, who, conveniently enough are the connections closest to you already. Let me explain.   The first circle. These are the connections that are closest to you. They share your stuff regularly because they know and trust you. They could be part of your personal life, loyal customers or dedicated followers. They are what is known as your ‘brand fans’.   The second circle. These are friends of your brand fans in the first circle....

Your business mission statement must come before the content strategy. It’s where you ask why do we, as a business, exist? Your mission statement and your content strategy will go hand-in-hand. You may have one, but perhaps it isn’t properly defined. In this article, I’m going to: Show you some examples of mission statements Show you how to write mission statements     Honest Tea The Maryland-based bottled organic tea company, started by Seth Goldman and Barry Nalebuff in 1998. Their mission statement is: Honest Tea seeks to create and promote great-tasting, healthier, organic beverages. We strive to grow our business with the same honesty...

This is a Step by Step Guide to implementing goal tracking with Contact Form 7.  Step 1: Configure Contact Form 7   Once you have Contact Form 7 installed and have created a form to suit your needs, you will be ready to add the tracking code. To do this you need to access the specific form you want to track by going into the Contact Form 7 dashboard and selecting the form. You should then see a tab called ‘Additional Settings’. Click the tab and you will be shown an empty text box which is where you need to enter the tracking...

Yoast has recently launched a new update for the Yoast SEO plugin, now on version 3.0. Many people have spotted the warning message in the Wordpress dashboard saying 'Your Homepage can not be indexed by search engines'. Now this is a very scary warning message to have but what does not help, is the link that Yoast provide as a solution just leads you to a generic page on the Yoast website. So with no solution in sight, what should you do?     Solution!   Simply head to the Wordpress Dashboard Scroll down till you see the 'Yoast SEO Post Overview' section Then...