Posted at 13:15h in SEO

Our blog is filled with SEO tips for all sizes of businesses from small to large that think their SEO requirements are not the same however, having an attitude like this can really effect the progression of your SEO as you are going to miss out some of the crucial basics to SEO like NAP consistency. If you’re looking to improve your ranking in local search, then it’s important that you keep the NAP (Name, Address, Phone Number) consistent on each listing. The NAP is important because it helps search engines determine that the business is genuine. Think about it; if your business...

Posted at 13:47h in SEO

You may have seen a crazy amount of fluctuations in the rankings recently, with two very different updates floating around. The first update being the ‘Possum’ update which mainly focused on the local search rankings, and the other update being the famous and long-awaited Penguin 4.0 which focuses on links.   < - http://searchengineland.com/everything-need-know-googles-possum-algorithm-update-258900 Joy Hawkins has kindly shared her findings around the Possum update, stating she believes the update was to diversify the local results and also prevent spam from ranking as well as it did. So let’s dig a little deeper into the specifics:   City Limits   A very unfortunate issue that we have...

Posted at 12:48h in PPC

Now I’m not usually one to shout out and cause issues regarding the service of another business. But what I can’t allow happening is small businesses being robbed of their hard earned cash while trying to make a better living for themselves, by a company that by and large seems not to care. They simply want your money. Yell.com offer a range of marketing related services to small/medium sized businesses. Here is a little breakdown just so you understand: Google Ads/Adwords - These are the ads you see at the top of Google search results. They can work wonders for small businesses...

Posted at 09:03h in SEO

SEO is tough to learn. It’s a hugely diverse and sturdy topic with a lot of blog posts, books and other resources, but how can you determine which ones are going to provide the most value? The purpose of this post is to outline some of the key resources that can help you in your quest to master SEO. I will outline the pros and cons of each and what they are particularly useful for. I also welcome comments, feedback or any other recommendations of resources you feel should be included in this post.   Learning in the Workplace   In January I started work...

Posted at 09:22h in Content Marketing

E-Newsletters are a cornerstone of online content marketing. They are regular, engaging and encourage investment on your customers’ behalf. They are shareable too. At least this is all true if they are done well and done effectively.     In his book, Epic Content Marketing, Joe Pulizzi says: Don’t spam your newsletter. Get permission and offer opt-out links at the bottom of every e-newsletter you send out. It can be a good vehicle for promoting other content: webinars, e-books, white papers, live events, and so on. A roundup of the blog content into your e-newsletter is a solid one-two punch. Try daily blogging...