Local SEO has evolved. 6 years ago, you could make huge strides without links. Domain authority did not matter as much as a relevant address and well-structured citations (1). But things move on. Local SEO is now a game of many parts and, like traditional SEO, there are many Local SEO ranking factors (2). Now, in 2019 and beyond, the key ranking factors as voted on by experienced SEO agencies (including Bowler Hat) are as follows: Google My Business Signals Link Signals Review Signals   So, building 100 citations is not going to help you rank in local search. You need to focus...

Generating your Google review URL is fairly easy. It’s a quick and easy way to point your customers in the right direction of leaving you a review. One of the most common reasons that I have heard for people not leaving a review is because they didn’t know where to find it. There are many ways that you can utilise the URL; you can stick it in an email, get it printed on business cards, or even add it to a page on your website. Either way, you’ll now be on your way to get more reviews on your Google listing.   Generate...

Struggling to get reviews on Google? You’re not the only one. Google reviews are super important, mainly because they are crucial for local SEO and get shown in the search results so much compared to any other reviews on the web.  An article written by Myles Anderson found that 88% of consumers trust online reviews as much as personal recommendations. In other words, reviews online mean as much as word of mouth when it comes to attracting more customers and helping them to choose between your company and your competitor.   If you are searching for a plumber, a car showroom or even...

You may currently be in the process of looking for some SEO work to help with your online marketing strategy, but have no idea which type you need. This guide will help you to determine which one best suits your business, and in time, help your business become more visible online. We have also created a buyers guide to SEO packages in another post if you are interested in learning more.  The world of SEO is a very complex one and deciding which type you need can be even harder. The following breakdown will help give you a clearer insight into...