As Google grows in (artificial) intelligence the search engine becomes an ever more useful source of day-to-day information. That is the search engine provides answers direct rather than directing us to a source of information. A new example of this is the 'things to do' layout I first spotted on Friday 15th Jan 2015. Searching for 'things to do in Birmingham' would historically have returned results of sites like Trip Advisor, the Birmingham Mail and such at the top of the page. Now, though, we have a list of activities that Google returns directly above the search results:     Google now provides you...

A common question we get asked at Bowler Hat is how does a given business target local customers on search engines. This is seemingly a simple question but the answer really depends on the situation and before we can answer that we must first understand your situation and the local search marketplace. This post will give you an overview of the primary ways in which you can target local customers on search engines (and multiple devices) and how this maps to local, national or even international businesses. Our goal here is not to give a detailed technical overview of each approach but...

There are many reasons that an SEO campaign fails to deliver. Maybe it did work once, maybe it never worked or maybe it started to look like it would work and then fell off a cliff. Whatever the nuance, if it's not working it's not working and you need to find out why. In this post, we will take a look at all the reasons why SEO may not work - whether this is a total failure to develop meaningful visibility for your keywords or a failure for well-ranking keywords to deliver the expected results for your business. Whether you work with an agency...

There is a concept in project management known as the Triple Constraint or Project Management Triangle. I won't bore you with the finer details but the basic idea is that we have three primary constraints in any project: Scope/quality - how much and how good Time - how long it will take to deliver Cost - how much it will cost   As a project is specified these primary elements are defined: what will be achieved, how long it will take and how much it will cost. Then, it quite obviously follows that changes to scope, speed or budget will have a negative...

SEO in 2015. Google has eliminated all the dodgy tactics and every SEO agency is as pure as the driven snow - right? Unfortunately, this is not the case and most SEO companies are still selling worthless, old-fashioned and potentially damaging techniques. These strategies, whilst they can work in the short-term, often directly contravene search engine guidelines and can lead to penalties and often a complete removal from visibility in the search results. The purpose of this article is to outline the main approach taken by the majority of street-level SEO companies and to help you determine if the work being done is helping or...