Go back to around 2000 and search was pretty much the only game in digital marketing town. Get your SEO and PPC dialled in - which was somewhat easier then as well, and you could pretty much call your digital marketing good. A bit of list building and email marketing for good measure and you were in tip-top shape. As the meerkats say - simples! Roll forward 16 years and things are a little different. Content and social are every bit as important as search. Each of these channels is a hugely diverse and complicated beast in its own right. Content creation. Advertising....

At some point or another, a business will question whether they need to bring in an external agency to help with their marketing. Typically, the business will have a marketing manager and the owner may even have had a hand in the marketing to a point. However, there will reach a point where the question of an external agency comes up. The reasons are generally pretty obvious in that the owner now has less time and needs way more business than he could traditionally generate, and the marketing manager is unlikely to be skilled in all areas of marketing - digital...

It is a well-proven but little-known law of productivity that multitasking just does not work. In fact, those that believe they are the best at multitasking are usually the very worst and primarily 'multitask' because they can't focus on a single task. Think of Dory from Finding Nemo (and Finding Dory) fame. Flitting around, going in circles, not really achieving a lot - does this sound familiar? It does to me as a recovering multitasker! I have looked at several ways to increase productivity, and during this research, I stumbled across a technique that is 100 years old and every bit as valuable...

As something of a computer and video game geek in my youth, I was a fan of the Sinclair Spectrum when I was a lad. I believe I had a Sinclair Spectrum 48k for my 9th birthday in 1983, which followed hot on the heels of a Commodore Vic 20, an Atari, and other early video game and computer systems. Sinclair did not stop at computers, though, and they followed up their success in computing with the world's first electronic car - the Sinclair C5.   The World's Worst Car The C5 was targeted at kids, shoppers, and commuters, and could hit top...

I read somewhere that a name should be like the point of a knife - it should open up the mind to let the marketing message penetrate. That always stuck with me, and in a world so rich with the undifferentiated competition this seems now more important than ever. Ideally, a name should start the process of understanding for your product with the potential customer. Head and Shoulders is a great name for a shampoo. Muck Off is a great name for a cleaning product for mountain bikes. These names waste no time explaining exactly what the product does. Some companies seem...