Having your content appear prominently in search engines when people are looking for the product or services you provide is one of the most powerful marketing strategies available to businesses today. Search (and not social) is still the main driver of website traffic and is often where a potential customer will start their journey towards a prospective purchase. Yet, such placement is not easy. You must first identify ideas that your potential customers search for and that also map to the products or services you provide. Only by ticking these two boxes will your content be relevant to your customer whilst...

In 2016 and beyond digital marketing is hard work. It can be hard for small businesses to make a splash in the hyper-competitive online environment. Budgets are stretched thin across organic search (SEO), PPC, and social media. More small businesses are also starting to look at content marketing, yet many find it difficult to generate a solid return on investment (if anything at all). Content, it seems, is often the area that small businesses have the most trouble with. Create, publish, and...

I am a big believer in reading. I think it's especially important in this fast-paced information age. This is even more so for entrepreneurs, marketing managers, and business owners who need to keep up to date with the fast-paced world of digital marketing. There is just so much to read, so many opinions, and so many conflicting views, that the content marketing-led world of online articles is not always as helpful as it can be. Actually sitting down and concentrating on a book rather than flitting from social updates to articles and simply introducing more confusion is just so important to help develop...

There are many popular strategies to help improve the reach of your content marketing efforts, such as newsjacking, popular culture posts etc, but one strategy that is often overlooked is resource jacking. This is where you learn from more successful companies by copying the hard lessons they have learned through their expansive resources. One such company that can teach us all lessons about content marketing is Buzzfeed.   Buzzfeed Billions   Buzzfeed is huge. You may not realise just how big, but the stats reported on their about us page gives us an overview: More than 7 billion monthly global content views 200m monthly unique visitors to...

I have spent a little time recently detailing some of the productivity hacks I use to manage my time between developing the business here and client work. I use a time proven productivity technique where I look at only six tasks per day and we are always looking at how to reduce wasted time and focus our efforts on the 20% of work that typically delivers 80% of the results. Still there is another important element to this picture which is clearly focusing on the task at hand.   The Pomodoro Technique   It's a peculiar name so let me quickly explain lest it...