The digital marketing space grows ever more complicated. For small and local businesses without the budgets to experiment and make mistakes, knowing where to start can be highly problematic. Organic options like Search Engine Optimisation (SEO) can be tempting, but in many cases, SEO is a longer-term tactic and online advertising is a more predictable place to start a digital marketing campaign. This is the first of a series of articles where we will look at the options for advertising your business online. We will look at strategy, account setup, campaign setup, measuring your results, and how to optimise your campaigns to...

With Google's drive to make the web a safer and more secure place, it was announced the tail end of 2014 that HTTPS would be a ranking signal going forwards. Since this time, many folks have added an SSL certificate to their site to reap the (largely intangible) rewards offered by adding HTTPS. However, in our day-to-day work in the SEO trenches at Bowler Hat, we are seeing ever more instances where the site runs on both HTTP and HTTPS with elements from both instances getting indexed and competing which can be harmful for your SEO. Read on to find out more SEO...

Yell are a huge reseller of Google of AdWords and many a small business trusts their digital marketing efforts to the online directory - but, we have to ask, are they any good? In this post, we are going to give you an overview of a Yell created and managed ad campaign that we reviewed this week for a client and provide some insight into how that could be improved.   Google Adwords PPC by Yell   The names will be changed here to protect the innocent but let's say this was a roofing company in the town of Sutton Coldfield and the goal...

Last week I published an article on Search Engine Land about link building in a post penguin 4.0 world with real-time filtering of spam links. In the article, I talk about the importance of quality in all link building endeavours and how important it is to really build something of quality and ensure the link to your site enriches the linking page. All common sense stuff, with its roots firmly set in doing good marketing that helps people achieve their goals - fair enough right? I would certainly recommend that you read the article as it provides more context.   Link Building Tactics   However, it appears...

The key to a successful SEO strategy is understanding how people, and in particular, prospective customers, search the web. In this article, we are going to have a look at the three key ways in which people search, so you can effectively understand the searcher's intent behind different types of keywords and more effectively target prospects with relevant content on your website.   1. Navigational Queries This is a search query with an intent to visit a specific site or page - that is, the searcher is actively looking for something that they know to exist.     Examples of navigational searches could be: Facebook Google (yes,...