So you've got two Facebook pages? Maybe you've merged two businesses, a colleague or employee created a second page unknowingly, you thought you needed two - regardless of how you've ended up with two you only need one. First off make sure you're an admin of both pages so you know what you're attempting is possible, then read my step-by-step guide below! What you need to do.   The option to merge two pages is not available for just any two pages, first, your page has to meet Facebook's criteria. Please note that not all of these are set in stone or 'must do's',...

Reputation is everything in business and as such reviews are everywhere in search. Paid search has long had the upper hand here with seller ratings available for advertisers to thrust their reviews in the customers face. In practice, this provided a way in which paid search listings could appear more credible than many of their organic counterparts and we have seen click-through rates on adverts quadruple with seller ratings added. This drives up account performance and improves the ROI on the search adverts - all good things driven by simple reviews.  Local search results have also shown reviews from the relevant Google+ page for some...

Google has recently stated their preference for sites to run over the secure HTTPS protocol and gone so far as to promise a small ranking boost to those that do so. Evidence to date proves this really is a very small signal so no need to go into a non-HTTPS tailspin over this just yet but looking to the future we probably want to heed the search gods advice and move in that direction. What we want to ensure though is whether you stay HTTP, implement HTTPS as an option or move fully over to HTTP that you only have...

Canonical URLs are a useful tool in the SEO's toolbox for resolving the many ways that duplicate content can crop up on your website. The concept is simple enough where a piece of content can be accessed via many URLs or even across multiple domains the canonical provides a single, authoritative URL. This allows all equity to be correctly assigned to the single, canonical URL that is then indexed and returned in search results. Nice and simple. Mostly. Unfortunately, we see many poorly implemented canonical URLs that rather than fixing duplication issues can actually compound issues. There is often a checklist approach to SEO and...

It seems nowadays that everyone sells SEO. Your website designer - does a bit of SEO on the side right? The guy that used to print your business stationery - has an SEO sideline. The more I look around the more it seems that anyone in the web or digital world is selling SEO which leads me to ask - can they really do what they claim? Or, is this just an attempt to monetise the relationship they have with you and to sell you a monthly retainer based on some jargon and a couple of poorly written articles each month? After...